Head of Marketing, 0x – Matcha

0x Labs

. Own marketing strategy across 0x APIs and Matcha, including API adoption and Matcha consumer growth .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $200,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for technical B2B products, particularly APIs, while leading a senior marketing team to drive growth and optimize performance. Proficient in analyzing market trends and consumer behavior within the crypto and DeFi sectors.

Highest-signal resume keywords

Marketing Strategy DevelopmentB2B Product MarketingTeam Leadership and CoachingPerformance Tracking and ROI AnalysisCrypto and DeFi Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

API MarketingPositioning and Narrative DevelopmentCampaign ProductionMarketing Program DevelopmentBudget Management

Soft Skills

Cross-Team CollaborationProcess ImprovementCoaching and Mentoring

Tools & Technologies

DuneDefiLlamaInternal Analytics

Industry Keywords

FintechConsumer GrowthDEXLiquidity ProvidersTrading Apps

About the role

Key responsibilities & impact

Own marketing strategy across 0x APIs and Matcha, including API adoption and Matcha consumer growth
Refine positioning, narratives, ICPs, and audience strategy for both brands
Expand 0x APIs’ appeal to fintechs, enterprises, and institutions
Guide brand evolution, creative direction, website direction, and consistent cross-channel presence
Build and scale marketing programs that drive growth
Partner with Sales to generate qualified API demand and provide content and sales materials
Lead the senior marketing team, set priorities, improve processes with AI, coach marketers, and manage cross-team requests
Produce positioning, launch plans, campaigns, and content directly
Own marketing performance and budget, track spend and ROI, and report marketing’s revenue contribution
Use Dune, DefiLlama, and internal analytics to analyze trends, competitors, and product adoption

Requirements

What you’ll need

8+ years in marketing, including 3+ years leading a marketing function
Experience setting company-wide marketing strategy across multiple product lines
Experience shaping distinct positioning and narratives for different audiences
Experience marketing technical B2B products, ideally APIs or core infrastructure, and consumer products
Deep roots in crypto, including time at a crypto company
Uses DeFi products, follows CT, and understands DEXs, aggregators, liquidity providers, wallets, trading apps, and infrastructure such as 0x
Track record of building repeatable marketing programs that drove measurable business growth
Experience leading senior marketers as a player-coach and building a cohesive, focused team
Experience at a DEX, aggregator, or onchain trading infrastructure company (nice to have)
Strong overlap with U.S. working hours is required

Benefits

Comp & perks

Equity
ZRX tokens
Comprehensive medical, dental, vision, life, and disability insurance for U.S.-based employees; 100% of base plan covered for employees and dependents
401(k) and FSA for U.S.-based employees
Monthly mobile phone bill, wellness, and pre-tax transportation expense
Covered mental health benefits, including professional therapy sessions
Supportive remote environment
Lunch reimbursement for all employees across the globe
Stipend for ideal remote/WFH setup, including headphones and other work gear
12-week paid parental leave
Flexible vacation
Great office in the SF Financial District for those in the region