CRM Marketing Specialist

1-800 CONTACTS

. Maintain the seasonal and promotional campaign calendar.

Posted 11/9/2026full-timeDraper • Utah • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and CRM, with a strong focus on campaign planning, execution, and performance analysis. Proficient in A/B testing, customer segmentation, and utilizing marketing automation tools to enhance customer engagement and drive results.

Highest-signal resume keywords

Digital Marketing ExperienceCampaign Planning And ExecutionA/B Testing CoordinationAnalytical ThinkingProject Coordination Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningA/B TestingPerformance AnalysisCustomer SegmentationMarketing Automation

Soft Skills

Attention To DetailCollaborationClear CommunicationOrganizational Skills

Tools & Technologies

CRM ToolsBrazeCustomer Data Platforms

Industry Keywords

EcommerceDirect-To-ConsumerMarketing Campaigns

About the role

Key responsibilities & impact

Maintain the seasonal and promotional campaign calendar.
Develop campaign briefs and coordinate deliverables, reviews, and approvals with design, marketing operations, analytics, and product owners.
Keep partners aligned on objectives, dependencies, and deadlines.
Partner with storefronts, merchandising, insurance, and cross-sell teams to incorporate priorities into CRM outreach and create a cohesive customer experience.
Work closely with the integrated brand campaign manager during 3 peak sessions annually.
Review past campaigns to identify trends, unanswered questions, and performance opportunities.
Propose and coordinate A/B tests with clear hypotheses and success measures.
Partner with analytics to interpret results and recommend next steps.
Document and share findings to scale successful approaches and inform personalized messaging, audience targeting, timing, and channel decisions.
Use customer data and platform tools to define campaign audiences.
Validate targeting, messaging, offers, links, and send timing before launch.
Coordinate CRM outreach changes around holidays and promotional events.
Monitor campaign performance, communicate results with recommendations, and maintain briefs, test records, decisions, and process documentation.

Requirements

What you’ll need

1+ years of experience in digital marketing, CRM, or a related field, preferably in ecommerce or a direct-to-consumer business.
Experience planning and executing marketing campaigns, including A/B testing, reviewing results, and making clear recommendations based on what you learn.
Strong analytical thinking and curiosity, with the ability to identify patterns in campaign performance and work with analytics partners to evaluate results.
Exceptional attention to detail and a strong sense of ownership for campaign accuracy, documentation, and follow-through.
Experience collaborating across teams, building productive relationships, and keeping stakeholders aligned as priorities and timelines shift.
Strong organizational and project coordination skills, with the ability to manage multiple campaigns and deadlines.
Clear written and verbal communication, including the ability to write useful briefs and explain findings and next steps.
Familiarity with customer segmentation, marketing automation tools such as Braze, and customer data platforms; willingness to learn new tools and processes.

Benefits

Comp & perks

Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
Free snacks, ice cream, and drinks every day
Full onsite gym