YouTube Channel Manager

1-800 CONTACTS

. Develop and execute a YouTube-first advertising strategy supporting brand and performance marketing goals.

Posted 9/21/2026full-timeDraper • Utah • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing YouTube-first advertising strategies that drive brand and performance marketing goals, utilizing strong analytical skills to optimize campaigns and translate data insights into actionable recommendations.

Highest-signal resume keywords

YouTube Advertising ManagementGoogle Ads OptimizationVideo-First Strategy DevelopmentAnalytical SkillsCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

YouTube Ad FormatsAudience TargetingCampaign ExecutionPerformance ReportingTesting Strategies

Soft Skills

Communication SkillsCollaboration SkillsProject Management Skills

Tools & Technologies

YouTube AnalyticsGoogle AdsThird-Party Tools

Industry Keywords

Brand-BuildingPerformance MarketingPaid Social PlatformsEmerging Technologies

About the role

Key responsibilities & impact

Develop and execute a YouTube-first advertising strategy supporting brand and performance marketing goals.
Manage YouTube advertising, including in-stream ads, bumper ads, YouTube Shorts, and other video placements.
Optimize campaigns using Google Ads.
Leverage custom segments, affinity audiences, remarketing, and first-party data for audience targeting.
Collaborate with Creative to develop platform-specific video assets aligned with YouTube best practices.
Evaluate view-through rate, watch time, click-through rate, cost per view, and conversions using YouTube Analytics, Google Ads, and third-party tools.
Run tests across creative formats, video lengths, messaging, audiences, and campaign strategies.
Support campaign execution, optimization, creative strategy, and reporting across paid social platforms.
Identify cross-channel creative insights across YouTube and paid social.
Monitor industry trends, platform updates, and emerging technologies.
Create performance reports and translate results into actionable recommendations for internal teams.

Requirements

What you’ll need

Proven experience managing YouTube advertising campaigns and driving measurable business results.
Working experience with paid social platforms such as Meta and/or TikTok, including campaign execution, optimization, creative evaluation, and reporting.
Strong knowledge of YouTube ad formats, targeting options, bidding strategies, measurement capabilities, and optimization techniques.
Demonstrated ability to develop video-first strategies that balance brand-building and performance outcomes.
Experience developing testing strategies across creative concepts, formats, messaging, audiences, and campaign structures.
Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
A proven ability to make creative recommendations and collaborate with Creative, Analytics, Paid Social, and external partners.
Excellent communication, collaboration, and project-management skills.
Bachelor’s degree or equivalent experience in marketing, business, or a related field preferred but not required.

Benefits

Comp & perks

Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
Free snacks, ice cream, and drinks every day
Full onsite gym