E-Commerce Growth Manager – Beauty & Skincare

111brands GmbH

. Manage performance creatives on Meta .

Posted 10/5/2026part-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and growth strategies within DTC/e-commerce, with a strong focus on Meta Ads, funnel optimization, and team leadership. Capable of developing actionable plans to drive conversion and improve creative output through systematic testing and collaboration.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementFunnel OptimizationTeam LeadershipAI-Powered Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingFunnel StrategyConversion OptimizationDirect-Response Creative ProcessesKPI AnalysisCreative ProductionScript FinalizationGrowth Lever IdentificationOperational LeadershipWorkflow Development

Soft Skills

Strategic ThinkingCollaborationDecision-MakingTeam ManagementCreativity

Industry Keywords

DTCE-CommerceBeautySkincareWellness

About the role

Key responsibilities & impact

Manage performance creatives on Meta
Strategically develop hooks and angles
Finalize scripts with the founder team
Test iterations and scale winning creatives
Gradually assume operational leadership of the marketing team, including copywriters, video editors, and other functions
Build clear workflows and predictable output for the marketing team
Build and optimize funnel architecture, including landing pages, product pages, and the checkout flow
Identify new growth levers, such as channels, angles, markets, and product bundles
Develop actionable implementation plans for new growth levers
Analyze relevant KPIs, derive clear decisions, and lead marketing with a performance-oriented approach
Improve performance creative output, conversion, workflows, team collaboration, and systematic testing

Requirements

What you’ll need

3+ years of experience in performance marketing or growth within DTC / e-commerce
Strong hands-on expertise in Meta Ads and direct-response creative processes
Proven track record: brands you have helped build or scale operationally
Experience managing small teams across copy, video, and creator functions
Strong understanding of funnel strategy and conversion optimization
Experience with AI-powered workflows in creative production (must-have)
Hands-on and strategic approach
Nice to have: background in beauty, skincare, or wellness
Nice to have: experience building brands beyond pure acquisition, including retention and community

Benefits

Comp & perks

Freelance engagement, 15–20 hours per week
Opportunity to expand the scope of the engagement
Remote work within the DACH time zone