Alternative Channels Sales Manager

1440 Foods

. Develop, manage, and grow 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels .

Posted 10/12/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-channel retail accounts and building relationships with distributors, while leveraging data analysis to drive sales strategies and promotional activities. Proficient in developing tailored programs and pricing strategies to enhance market presence in the food and beverage industry.

Highest-signal resume keywords

CPG Sales ExperienceDistributor Relationship ManagementSales Data AnalysisPower BI ProficiencyPromotional Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Data AnalysisPromotional Program DevelopmentAccount ManagementMarket Strategy DevelopmentTerritory Management

Soft Skills

Excellent Communication SkillsPresentation SkillsIndependent Management

Tools & Technologies

Power BIExceedraIRIMicrosoft Office Suite

Certifications & Qualifications

Valid Driver's License

Industry Keywords

CPGValue ChannelDrug ChannelAlternative ChannelWellness TrendsFunctional FoodFoodserviceVending Distributors

About the role

Key responsibilities & impact

Develop, manage, and grow 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels
Build and maintain relationships with foodservice and vending distributors, including Vistar, Core-Mark, Sysco, and regional partners
Create monthly and quarterly distributor promotion activity to drive placement and close distribution gaps
Conduct business reviews, track performance, identify gaps, and execute joint business plans
Train distributor sales teams on the product portfolio, selling points, and brand story
Manage deductions, credits, and promotional programs within established guidelines
Develop business within value and dollar channel accounts and present tailored assortments and value-pack configurations
Develop channel-specific programs and promotional pricing strategies with trade marketing
Open, manage, and grow health food store accounts and secure shelf placement and in-store promotional support
Leverage distributors and brokers to drive pull-through, replenishment, coverage, and account penetration
Manage headquarter-call accounts across off-price, discount, hardware, farm and ranch, automotive, sporting goods, travel, entertainment, foodservice, and office/education channels
Navigate channel-specific buying mechanics and negotiate promotional and program support
Identify and convert new accounts
Track weekly and monthly sales performance using CRM tools and distributor portals
Analyze sell-in versus sell-through data to identify trends, gaps, and growth opportunities
Provide forecasts and account-level volume projections to sales leadership
Submit call reports, expense reports, and account activity summaries

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or related field preferred
5+ years CPG sales experience, preferably in the Alternative, Drug, and/or Value channels
Demonstrated experience calling on distributors and managing multi-channel retail accounts
Ability to analyze sales data and translate insights into actionable strategies
Proficiency in Power BI, Exceedra, IRI, and Microsoft Office Suite
Excellent verbal and written communication and presentation skills
Ability to manage a large territory independently
Experience with specialty distributors is a plus
Knowledge of wellness and functional food/beverage trends
Valid driver's license
Ability to travel up to 40%

Benefits

Comp & perks

Competitive compensation and benefits package
Career development and growth opportunities
Collaborative and entrepreneurial work culture
Opportunity to lead a critical function in a growing mid-size CPG company