Digital Marketing Manager

160 Driving Academy

. Partner with the Chief Marketing Officer to execute digital marketing strategies that drive lead generation, enrollment growth, brand awareness, and customer engagement .

Posted 11/10/2026full-timeChicago • Illinois • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital marketing strategies, including email marketing, social media management, and campaign optimization. Proficient in utilizing marketing automation platforms and analytics tools to drive lead generation and customer engagement.

Highest-signal resume keywords

Email Marketing Campaign ManagementMarketing Automation ProficiencySocial Media ManagementContent Creation and CopywritingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLead Nurturing WorkflowsAudience SegmentationCampaign OptimizationDigital Content CreationIntegrated Digital Marketing CampaignsMarketing AnalyticsPerformance ReportingSMS MarketingCRM Systems

Soft Skills

Strong Communication SkillsAttention to DetailOrganizational SkillsAdaptabilityInitiative

Tools & Technologies

SalesforceMarketing Automation PlatformsCanvaAdobe Creative CloudAI-Powered Marketing Tools

Industry Keywords

Digital MarketingLead GenerationCustomer EngagementBrand AwarenessEmerging Digital Marketing Trends

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Partner with the Chief Marketing Officer to execute digital marketing strategies that drive lead generation, enrollment growth, brand awareness, and customer engagement
Develop, launch, and optimize email marketing campaigns, including content creation, audience segmentation, scheduling, automation, and performance reporting
Build and manage automated email workflows and lead nurturing campaigns guiding prospective students from initial inquiry through enrollment
Plan and execute SMS marketing campaigns, including promotional messaging, automated follow-ups, and targeted communications
Manage daily social media activities, including content planning, scheduling, publishing, community engagement, and performance monitoring
Create engaging digital content and coordinate graphics, photography, videos, and other creative assets across marketing channels
Support YouTube content management, video publishing, distribution, and audience growth initiatives
Execute integrated digital marketing campaigns for B2C and B2B audiences
Maintain accurate contact lists, audience segmentation, campaign data, and marketing automation workflows
Collaborate with admissions, operations, sales, and other departments to align marketing initiatives with business objectives
Coordinate with external vendors and creative partners as needed
Monitor, analyze, and report on KPIs including campaign engagement, lead generation, conversion rates, and audience growth
Identify opportunities to improve campaign performance through testing, optimization, and automation
Ensure digital communications align with company branding, messaging standards, and applicable marketing and privacy regulations
Stay informed on emerging digital marketing trends, AI tools, automation technologies, and industry best practices
Recommend innovative strategies to improve marketing effectiveness, operational efficiency, and customer engagement

Requirements

What you’ll need

4–6 years of hands-on digital marketing experience, including email marketing, automation, social media management, and campaign execution
Proven ability to develop, launch, manage, and optimize email marketing campaigns from start to finish
Experience creating SMS marketing campaigns, automated communications, and lead nurturing workflows
Proficiency with marketing automation platforms and customer relationship management (CRM) systems; Salesforce experience preferred
Experience managing audience segmentation, contact lists, automated workflows, and customer engagement strategies
Strong understanding of social media management, content scheduling, audience engagement, and organic growth strategies
Experience executing integrated digital marketing campaigns across multiple channels and audiences
Excellent copywriting skills with the ability to develop engaging, results-driven digital content
Proficiency with marketing analytics and reporting tools, including tracking engagement, click-through rates, lead generation, and conversions
Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously
Ability to work independently, adapt to new technologies, and take initiative in a fast-paced environment
Strong communication skills, attention to detail, and a commitment to producing high-quality work
Familiarity with creative design tools such as Canva, Adobe Creative Cloud, or similar platforms is a plus
Experience with AI-powered marketing tools and emerging digital technologies is a plus

Benefits

Comp & perks

Opportunities to expand digital marketing expertise
Opportunities to grow into broader leadership responsibilities
Fast-paced, mission-driven environment
Opportunity to make an immediate and measurable impact on business growth
Direct collaboration with the Chief Marketing Officer
Exposure to both B2C and B2B marketing within a growing national organization