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160over90

Associate Director, Research & Analytics

160over90

. Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to inform strategy, positioning, and partnership opportunities .

Posted 9/21/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sponsorship valuation and strategic partnership development within the sports and entertainment industry, leveraging analytical techniques and research tools to deliver actionable insights and recommendations. Proven ability to lead teams, manage client projects, and foster collaboration across departments to achieve high-performance outcomes.

Highest-signal resume keywords
Sponsorship Valuation TechniquesSecondary Research ToolsMicrosoft Suite ProficiencyStatistical and Analytical TechniquesTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sponsorship ValuationAudience ProfilingPartnership IdentificationStatistical TechniquesAnalytical TechniquesCampaign AnalyticsMedia Performance MeasurementData SynthesisMarket Trend AnalysisContract Negotiation
Soft Skills
Professional CommunicationAttention to DetailIntellectual CuriosityCollaborationAdaptability
Tools & Technologies
GWIYouGovSocial Listening ToolsMedia Value AnalysisMicrosoft PowerPointMicrosoft WordMicrosoft Excel
Industry Keywords
Sports IndustryEntertainment IndustryBusiness StrategyConsultingResearchAgency Experience

About the role

Key responsibilities & impact
  • Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to inform strategy, positioning, and partnership opportunities
  • Deliver partnership valuations that inform decision making and support contract negotiation
  • Support development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners
  • Support account teams in making informed recommendations to clients based on objectives, market trends, sponsorship measurement, value drivers, and potential opportunities
  • Contribute to business development and identify opportunities to expand research scope and impact
  • Lead a small team to ensure projects are produced according to client needs, SOWs, and budgets
  • Monitor trends in sports, entertainment, and technology to keep team members and executives up to date and identify new opportunities
  • Contribute to positive team culture, high performance, efficient processes, and ongoing professional development
  • Lead and execute client projects across the lifecycle, from audience profiling and partnership identification and valuation through measurement of impact
  • Collaborate with strategy, account, and analytics teams and interact directly with clients

Requirements

What you’ll need
  • BA/BS degree or equivalent experience required
  • 6+ years of business strategy, consulting, research, or agency experience, preferably in the sports/entertainment industry
  • Deep knowledge of sponsorship and the sports industry
  • Experience working with secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value & exposure data)
  • Proficient in Microsoft Suite, particularly PowerPoint, Word and Excel
  • Proficient with partnership valuation techniques and associated data
  • Familiarity with brand measurement, campaign analytics, or media performance is a plus
  • Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus
  • Ability to communicate professionally in written and verbal contexts and tell compelling, client-ready stories
  • Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations
  • Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments
  • Intellectual curiosity and propensity to learn new subjects quickly
  • Proven experience collaborating across teams and lines of business within large organizations, including influencing partners and working with diverse teams
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Ability to lead a team in a comprehensive and organizational manner

Benefits

Comp & perks
  • Base rate along with, as applicable, short- and long-term incentives
  • Growth and developmental opportunities
  • Health care
  • Retirement
  • Vacation and other paid time off
  • Additional offerings