Marketing Director

2Modern

. Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels, measuring gross profit after variable costs .

Posted 10/27/2026full-timeRemote • California • United StatesLead💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a strong focus on budget management, data-driven decision-making, and creative campaign execution. Proven ability to lead teams and develop marketing strategies that drive profitable growth in B2B environments.

Highest-signal resume keywords

Performance Marketing LeadershipBudget ManagementB2B Marketing ExperienceData Analysis with GA4Team Development and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingBudget ManagementB2B MarketingCreative TestingEmail MarketingSMS MarketingAffiliate MarketingCross-Channel MeasurementP&L ManagementData-Driven Decision Making

Soft Skills

Strong Eye for DesignStorytelling AbilityBuilder's Mindset

Tools & Technologies

Google AdsMetaKlaviyoGA4BigQueryInstagramPinterestTrustpilot

Industry Keywords

E-Commerce MarketingInterior DesignHospitality MarketingTrade AudiencesCreative Performance

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels, measuring gross profit after variable costs
Build marketing for the B2B trade program to attract and retain interior designers, architects, and hospitality clients, partnering with B2B sales
Own the marketing budget and manage vendor and partner contracts and renewals
Build campaigns that connect creative testing with performance results, collaborating with the creative team
Lead email, SMS, and lifecycle marketing for consumer and trade audiences
Own promotions with merchandising within margin guardrails
Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot
Run affiliate marketing from partner performance through editorial and publisher relationships
Build cross-channel measurement with finance and the data team
Own go-to-market and the marketing calendar from planning through execution
Lead, manage, and develop email and SMS, creative, copy, and agency partners; shape the team as it grows
Report to Greg Finney, CEO and Founder
Drive profitable marketing growth, strengthen the trade program, establish trusted measurement, and develop a clear, growing team

Requirements

What you’ll need

7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets
Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue
Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it
Owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability
Understanding of how creative drives performance; ability to brief, structure, and read creative tests
Strong eye for design and brand; ability to tell a great product story
Comfort with data, including GA4 and BigQuery or similar tools
Experience managing and developing a small team and outside partners
Builder's mindset; willing to bring structure to a lean team and roll up sleeves
Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest

Benefits

Comp & perks

401k Plan + Employer Matching
Vision
Dental
PTO
Annual bonus