Creative Strategist – E-Commerce

4creatives

. Conduct in-depth audience research and develop relevant ad angles .

Posted 10/3/2026full-timeRemote • GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in direct-response copywriting and creative strategy for Meta and TikTok ads, with a strong focus on audience research, testing processes, and optimizing ad performance for e-commerce brands.

Highest-signal resume keywords

Direct-Response CopywritingCreative Strategy for Meta AdsCreative Strategy for TikTok AdsAudience ResearchPerformance Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Direct-Response CopywritingAudience ResearchAd OptimizationCreative DevelopmentTesting Processes

Soft Skills

CreativityOwnershipTeam SpiritDriveSense of Humor

Industry Keywords

E-CommerceMeta AdsTikTok AdsAd FormatsCreative Ideas

About the role

Key responsibilities & impact

Conduct in-depth audience research and develop relevant ad angles
Plan testing processes and strategies for formats, hooks, and offers
Write high-converting direct-response scripts for TikTok and Meta ads
Collaborate with editors, provide feedback on edits, and ensure successful implementation
Analyze results, identify winning approaches, and continue optimizing them
Test new trends and formats and contribute fresh creative ideas
Manage different e-commerce brands across various niches on a daily basis and produce creatives

Requirements

What you’ll need

1–2 years of experience in creative strategy for Meta and TikTok ads at an agency or e-commerce brand (or you’re simply an exceptional talent with a killer portfolio)
Direct-response copywriting skills—writing scripts that sell
Creativity and a performance mindset with a focus on ROI
Ownership and drive; the ability to work independently and continue developing professionally
Team spirit and a sense of humor
A portfolio of projects is welcome but not required
Resume required; no cover letter needed

Benefits

Comp & perks

Above-average compensation—performance is rewarded, period.
Maximum freedom—100% remote, flexible, and no unnecessary micromanagement.
Real impact—see firsthand how your ideas take brands to the next level.
No boring corporate projects—we’re not a run-of-the-mill service provider, but a true growth partner for our clients.
Fast execution—no endless back-and-forth. Good ideas are tested right away.
Small, flexible team—maximum autonomy, direct communication, and a relaxed but results-oriented work culture.