CRM and BI Consultant – Salesforce

4MK Solutions

. Use Data Cloud for data unification, audience creation, profile enrichment, and campaign activation .

Posted 10/16/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in utilizing Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, and Content Builder for effective customer engagement and campaign management. Strong analytical capabilities in SQL for data processing and audience segmentation, combined with a commitment to data governance and continuous improvement.

Highest-signal resume keywords

Salesforce Marketing CloudJourney BuilderAutomation StudioSQL for Data ManipulationData Cloud Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data UnificationAudience CreationProfile EnrichmentCampaign ActivationHTML/CSS for Marketing EmailsData ModelingAudience SegmentationData ProcessingCampaign Performance AnalysisData Governance

Soft Skills

Analytical SkillsAttention to DetailCommunication SkillsProblem-Solving SkillsTeamwork

Tools & Technologies

Content BuilderExcelPowerPointData Extensions

Industry Keywords

Financial ServicesCooperative SectorPayment Acquiring

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Use Data Cloud for data unification, audience creation, profile enrichment, and campaign activation
Configure and optimize customer engagement journeys using Journey Builder, ensuring a seamless and efficient customer experience
Execute marketing automations and data integrations through Automation Studio
Manage, organize, and publish content in Content Builder, ensuring consistency with guidelines and campaigns
Make adjustments and minor enhancements to HTML assets, including marketing emails, templates, and landing pages
Develop, optimize, and maintain SQL queries for audience segmentation and data processing
Work with data modeling and relationships between data sources, including Data Extensions and Data Cloud
Monitor and analyze campaign performance indicators, including opens, clicks, conversions, and opt-outs
Work in multidisciplinary squads, collaborating with data, business, and technology teams to continuously evolve CRM strategies

Requirements

What you’ll need

Bachelor’s degree in Statistics, Data Science, Data Engineering, or a related field
Demonstrated experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content Builder
Experience integrating Data Cloud with Marketing Cloud, including audience activation
Experience with or practical knowledge of Data Cloud, including ingestion, modeling, identity resolution, and activation
Experience in the financial services, cooperative, or payment acquiring sectors is a plus
Knowledge of SQL for data manipulation, transformation, and segmentation
Basic knowledge of HTML/CSS applied to marketing emails
Experience analyzing data and campaign metrics
Familiarity with visualization and presentation tools, including Excel and PowerPoint
Strong analytical skills and attention to detail
Organization and discipline in data governance
Good communication skills for presenting campaign results
Proactive identification of improvement opportunities and strong problem-solving skills
Teamwork and collaboration with business functions
Focus on continuous improvement, with a commitment to quality and delivery

Benefits

Comp & perks

Medical insurance with copay (no monthly premium cost for the employee)
Dental insurance (no monthly premium cost for the employee)
Mental health support (no monthly premium cost for the employee)
Food and meal vouchers
Flexible Benefits Card, including a home-office allowance
Childcare assistance (for children up to 71 months old)
Group life insurance
Profit-sharing program
Birthday Day Off
Employment under Brazilian CLT regulations – salary aligned with market standards