Account-Based Marketing Manager

9fin

. Develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts .

Posted 11/9/2026full-timeNew York City • New York • United StatesSeniorLead💰 $105,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Account-Based Marketing (ABM) strategies tailored for Strategic and Tier 1 accounts, leveraging strong project management and research skills to optimize multichannel campaigns and enhance sales collaboration.

Highest-signal resume keywords

Account-Based Marketing (ABM) Program ManagementMultichannel Campaign DevelopmentCollaboration With Sales TeamsResearch And Writing SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account SelectionCampaign Brief CreationPerformance TrackingData AnalysisStakeholder Engagement

Soft Skills

Strong PrioritizationHands-On ApproachAdaptability

Tools & Technologies

SalesforceHubspotCRM Systems

Industry Keywords

B2B MarketingFinancial ServicesFintechEnterprise SaaS

About the role

Key responsibilities & impact

Develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts
Partner with Sales to prioritise accounts and agree commercial objectives, product opportunities and account-level plans
Research account priorities, workflows, existing relationships and buying groups
Adapt activity to account needs across awareness, conversation generation, evaluations and opportunity progression
Establish ABM processes, templates and playbooks; test approaches and document successful activity
Develop and launch coordinated multichannel campaigns across paid, email, content, webinars, events and Sales activity
Create campaign briefs covering account needs, objectives, audiences, messaging, offers, channels, budget and success measures
Coordinate channel activation plans and optimize performance
Help Growth Marketing adapt messaging, assets and offers for T2/T3 programmes
Establish planning and feedback sessions with account teams and SDRs
Identify stakeholder-engagement gaps and develop activity for decision-makers and influencers
Coordinate marketing engagement with Sales outreach, follow-up and next steps
Equip Sales with relevant messaging, content and account-specific materials
Translate product propositions into account- and persona-relevant campaigns
Develop tailored materials with Content and Design
Work with Field Marketing and Events on briefings, roundtables, webinars and executive engagement
Agree campaign targets and budgets with marketing leadership and Sales
Monitor engagement, buying-group coverage, qualified opportunities, evaluations and pipeline progression
Maintain reliable tracking and reporting with Marketing Ops

Requirements

What you’ll need

7+ years of relevant B2B marketing experience, or equivalent evidence of delivering comparable programmes
Direct experience owning and delivering ABM programmes, including personalised one-to-one or one-to-few activity
Experience working closely with enterprise Sales teams on account selection, account plans and coordinated campaigns
Experience delivering multichannel campaigns through cross-functional teams
Strong research and writing skills, with the ability to turn account insight into relevant messaging and activity
Strong project management skills and the ability to coordinate people you do not directly manage
Confidence using CRM and marketing performance data to assess results and improve activity
A hands-on approach, sound prioritisation and comfort building processes in an evolving team
Experience in financial information, financial services, fintech or enterprise SaaS
Familiarity with Salesforce and Hubspot
Must answer whether sponsorship is required to work in the US now or in the future

Benefits

Comp & perks

Equity options
401(k) (9fin pay 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
25 vacation days per year
Local public holidays (with the ability to exchange them for alternative days)
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Professional learning and development budget
AI experimentation budget of $1,000 per employee to trial AI tools
Bi-annual team socials
Summer and Winter company social events
Hybrid working arrangement