Marketing Analyst

+A Educação

. Plan and manage the brand’s content strategy .

Posted 9/24/2026full-timePorto Alegre • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing, event planning, and campaign management, with a strong focus on SEO and digital content best practices. Proven ability to collaborate effectively across teams and build relationships while driving brand initiatives and optimizing marketing performance.

Highest-signal resume keywords

Content MarketingEvent PlanningSEO KnowledgeCampaign ManagementMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyCopywritingDigital Content ProductionLead GenerationPerformance Monitoring

Soft Skills

Organizational SkillsCommunication SkillsProject ManagementAnalytical SkillsCollaboration

Tools & Technologies

CRM ToolsMarketing Automation Tools

Industry Keywords

B2B MarketingEducation SectorDemand GenerationBrand StrengtheningCross-Functional Collaboration

About the role

Key responsibilities & impact

Plan and manage the brand’s content strategy
Produce, review, and optimize content for websites, landing pages, emails, social media, and corporate materials
Develop and execute editorial strategies and manage content portals
Plan, organize, and coordinate in-person and online events
Coordinate webinars, from defining topics through promotion and results tracking
Create, monitor, and optimize commercial campaigns and lead generation initiatives
Collaborate with internal teams, vendors, partners, and clients
Support relationship-building and brand-strengthening initiatives
Monitor performance indicators and propose continuous improvements to marketing activities

Requirements

What you’ll need

Experience in Marketing, Communications, Advertising, Journalism, or related fields
Experience with content marketing and demand generation strategies
Knowledge of copywriting and digital content production
Experience planning and executing events
Knowledge of SEO and digital content best practices
Experience managing and monitoring marketing campaigns
Strong organizational, project management, and prioritization skills
Excellent communication skills and the ability to build relationships with diverse audiences
Analytical, proactive, and self-directed profile, with the ability to lead projects independently
Preferred: experience in the education sector
Preferred: experience working in B2B companies
Preferred: knowledge of marketing automation and CRM tools
Strategic vision combined with strong execution skills
Excellent written and verbal communication
Strong organizational skills and attention to detail
Collaborative and results-oriented profile
Ability to work effectively in dynamic, cross-functional environments

Benefits

Comp & perks

Meal allowance
Food allowance
Transportation allowance
Medical insurance with 100% of the monthly premium paid by the company
Dental insurance with 100% of the monthly premium paid by the company
Childcare allowance
Gym membership for everyone through Wellhub (Gympass), with access to more than 250 activities at over 50,000 gyms
Profit-Sharing Program
One day off during your birthday month
Education assistance for undergraduate, language, and postgraduate courses
Discounts at partner institutions