Social Media Analyst

+A Educação

. Plan and execute Social Media editorial calendars for different brands .

Posted 10/3/2026full-timePorto Alegre • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Social Media Strategy, Content Planning, and Data Analysis to drive engagement and brand consistency across various platforms. Capable of developing insights from performance metrics to inform marketing campaigns and community management.

Highest-signal resume keywords

Social Media StrategyContent PlanningData AnalysisBrand ConsistencyCopywriting for Social Media

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content ProductionDigital Channel PerformanceBrief DevelopmentSocial ListeningTrend Analysis

Soft Skills

Strong Organizational SkillsStrategic Mindset

Tools & Technologies

Social Media PlatformsAnalytics Tools

Industry Keywords

Marketing CampaignsEngagementAudience GrowthDigital CultureContent Curation

About the role

Key responsibilities & impact

Plan and execute Social Media editorial calendars for different brands
Develop content themes, concepts, and direction for different formats and platforms
Prepare briefs for copywriting, design, and audiovisual teams
Schedule, publish, and manage content across social channels
Monitor channels daily, identifying opportunities for engagement, trends, and relevant conversations
Work with relationship management and community teams to maintain a presence aligned with each brand’s positioning
Monitor performance indicators, including reach, engagement, audience growth, views, retention, traffic, and conversions
Prepare regular analyses and reports, turning data into insights and practical recommendations
Track trends in behavior, formats, platforms, and digital culture
Contribute to institutional, commercial, seasonal, and product launch campaigns
Work collaboratively with Content, Influencer Marketing, Media, CRM, Product, Projects, and Creative Studio teams
Support initiatives involving creators, experts, authors, and influencers

Requirements

What you’ll need

Degree in Marketing, Communications, Business Administration, or a related field
Experience planning or executing marketing campaigns
Knowledge of major social networks and their specific characteristics, especially Instagram, LinkedIn, YouTube, and TikTok
Knowledge of content planning and Social Media strategy
Knowledge of data analysis, metrics, and digital channel performance
Knowledge of content production and curation
Knowledge of brief development
Knowledge of copywriting for social media
Knowledge of branding and brand consistency
Knowledge of social listening and digital culture
Strong organizational skills and the ability to manage multiple demands
Strategic mindset and the ability to turn data and trends into practical recommendations

Benefits

Comp & perks

Food allowance
Meal allowance
Transportation allowance
Health insurance with 100% of the monthly premium paid by the company
Dental insurance with 100% of the monthly premium paid by the company
Childcare assistance
Gym membership for everyone through Wellhub (Gympass), with access to more than 250 activities at over 50,000 gyms
Profit-sharing program
One day off during your birthday month
Education assistance for undergraduate, language, and graduate courses
Discounts at partner institutions