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A-LIGN

Senior Manager, Partner Marketing

A-LIGN

. Build and execute A-LIGN’s annual partner marketing plan with Partnerships .

Posted 11/6/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing partner marketing strategies, managing budgets, and delivering measurable results in B2B environments. Proven ability to build relationships and collaborate across teams while leading and developing marketing professionals.

Highest-signal resume keywords
Partner Marketing Campaign ExecutionB2B Marketing ExperienceBudget Management and ROI TrackingSalesforce ProficiencyPeople Management Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Partner MarketingCampaign ManagementBudget ManagementPipeline Contribution TrackingMarketing AutomationCo-BrandingPerformance ReportingEvent ExecutionSaaS MarketingAnalytical Skills
Soft Skills
Relationship-BuildingCommunication SkillsOrganizational SkillsPresentation SkillsExecution Skills
Tools & Technologies
SalesforceHubSpotMarketoAsanaProject Management Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA Preferred
Industry Keywords
B2B MarketingPartner ProgramsChannel MarketingCybersecurityProfessional Services

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Build and execute A-LIGN’s annual partner marketing plan with Partnerships
  • Execute the A-LIGN partner program relaunch, including launch campaigns, partner communications, and enablement content
  • Deliver marketing support for the new reseller motion, including reseller-specific campaigns, co-branded assets, and enablement content
  • Own marketing relationships, joint plans, and activities for assigned GRC, MSP, Federal, technology, and alliance partners
  • Manage the partner marketing program budget, track spend and performance, and recommend reallocations
  • Support co-marketing and market development fund programs
  • Build and maintain campaign playbooks, co-branded asset libraries, and enablement toolkits
  • Track and report partner marketing performance, pipeline contribution, activation, engagement, ROI, and program results
  • Align with Partnerships, Sales, and Channel Account Managers on referral, co-sell, and reseller motions
  • Collaborate with Product Marketing, Corporate Marketing, Demand Generation, Field Marketing, and Brand
  • Execute in-person and digital buyer-facing and partner-facing events, webinars, thought leadership programs, summits, and networking experiences
  • Manage, coach, and develop two to three partner marketing direct reports
  • Coordinate agency and vendor support as needed
  • Report to the Senior Vice President, Marketing

Requirements

What you’ll need
  • Bachelor’s degree in marketing, communications, business, or related field; MBA preferred
  • 7+ years of B2B marketing experience
  • 3+ years in partner, channel, or alliance marketing within SaaS, cybersecurity, or professional services
  • 2+ years of people management experience, with a track record of coaching and developing marketing team members
  • Proven success executing partner marketing campaigns and programs that deliver measurable partner-sourced and partner-influenced pipeline
  • Experience managing a marketing program budget and tracking ROI
  • Hands-on experience across multiple partner types, including referral, channel, technology, and alliance partners
  • Advanced proficiency in Salesforce and marketing automation platforms such as HubSpot or Marketo
  • Experience with Asana or other project management tools
  • Strong relationship-building, communication, presentation, organizational, analytical, and execution skills
  • Comfortable working across time zones and regions in a fast-paced, high-growth, global environment

Benefits

Comp & perks
  • Healthcare, Dental, and Vision Benefits
  • Employer Paid Life Insurance and Disability Insurance
  • EAP - Employee Assistance Program
  • Pet Insurance
  • 401(k) Plan with Employer Matching
  • Competitive Bonus Structure
  • Home Office Reimbursement
  • Certification Reimbursement
  • Personalized Career Coaching
  • Generous Paid Time Off
  • Paid Office Closure December 25-January 1
  • Vacation Bonus
  • Summer Hours