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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in HubSpot CRM administration, lead management, and data accuracy, with a strong focus on campaign analysis and reporting. Proficient in managing integrations and automating workflows to enhance operational efficiency.
Highest-signal resume keywords
HubSpot AdministrationLead ManagementData AccuracyCampaign AnalysisSOP Writing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM AdministrationLead Scoring ModelsCampaign Attribution AnalysisData CleanupExcel SkillsGoogle Sheets SkillsCommission CalculationFunnel ReportingWorkflow AutomationBI Tools
Soft Skills
Independent PrioritizationEscalation ManagementTraining Development
Tools & Technologies
HubSpotGTM ToolsAPIsMarket Data Enrichment SourcesAI Tools
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
Automotive RetailDealershipsB2B SaaS
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Manage lead lifecycle stages, lead scoring, and MQL and SQL definitions
- Build and maintain campaigns, lists, and email workflows in HubSpot
- Analyze campaign attribution and lead-to-opportunity conversion
- Maintain clean and reliable CRM and market data through deduplication, enrichment, field standards, and dealer group tagging
- Build and maintain dashboards and the Alert Center
- Analyze pipeline and funnel trends and recommend improvements to leadership
- Maintain the AI data dictionary and automation governance standards
- Administer HubSpot users, permissions, properties, pipelines, and workflows
- Manage integrations across GTM tools, troubleshoot sync issues, and support migrations and new tool rollouts
- Track tool usage, renewals, and spend, and flag overlap or waste
- Own lead routing rules and assignment and keep SLAs on track
- Calculate commissions and SPIFF payouts accurately and on time
- Run system onboarding and tool training for revenue teams and track adoption
- Own the sales help desk and maintain SOPs, playbooks, and process documentation
- Complete CRM cleanups and implement data quality checks
- Launch dashboards and the Alert Center and identify integration gaps, tool overlap, and process improvements
Requirements
What you’ll need- Minimum 3 years of experience in revenue, sales or marketing operations, or a similar analytical role
- Hands-on CRM administration, HubSpot strongly preferred
- Strong Excel or Google Sheets skills: lookups, pivot tables and building clean reports
- A track record of owning data accuracy, such as leading data cleanups, audits or deduplication projects
- Experience writing SOPs, process docs or training materials that teams use day to day
- Proven ability to manage competing priorities independently and know when to escalate
- Able to work from our Denver office 3 days per week
- Experience owning marketing operations or GTM processes, including lead management, attribution and funnel reporting
- Background in lead scoring models or MQL and SQL definitions
- HubSpot certifications
- Hands-on commission and SPIFF calculation for a sales team, including disputes and plan changes
- Familiarity with automotive retail, dealerships or B2B SaaS
- Working knowledge of workflow automation, BI tools, APIs and system integrations
- Comfort working with third-party market or data enrichment sources
- A habit of using AI tools to automate reporting or speed up operations work
Benefits
Comp & perks- Annual performance bonus eligibility
- Equity participation
- Comprehensive medical, dental, and vision benefits
- Employer-provided short-term and long-term disability and life insurance
- Matching 401(k) plan
- Unlimited paid time off, plus 10 paid holidays
- Ongoing professional development reimbursement
