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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and operating customer-facing web applications and digital products, with a strong focus on integration strategies and cloud infrastructure. Proven ability to lead technical teams, mentor engineers, and implement marketing technology solutions while ensuring data quality and compliance.
Highest-signal resume keywords
Software Engineering ExperienceAPI IntegrationCloud Infrastructure DeploymentCustomer Data FoundationsTechnical Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Production Code DevelopmentCustom Services DesignDistributed Systems ArchitectureEvent TrackingData Quality PracticesCI/CD ImplementationInfrastructure as CodeAutomated TestingMachine-Readable ContentE-Commerce Application Development
Soft Skills
Clear CommunicationInitiativeJudgmentMentoringCollaboration
Tools & Technologies
HubSpotContentfulRudderStackCRM SystemsMarketing Technology Platforms
Industry Keywords
Privacy RequirementsCCPACAN-SPAMMarketing ConceptsCampaign Operations
Tech Stack
Tools & technologiesCloudDistributed Systems
About the role
Key responsibilities & impact- Define the integration strategy and target architecture for AAPC’s marketing technology ecosystem, including HubSpot, Contentful, RudderStack, CRM, and related systems
- Design, build, and operate custom services, APIs, and customer-facing applications, including e-commerce and member experiences
- Support production software after launch to secure, observable, tested, and maintainable standards
- Build and maintain integrations, adapters, and CMS components with loose coupling, data contracts, and security
- Partner with data platform and platform engineering teams to ensure reliable member, customer, engagement, event, identifier, and consent data flows
- Translate SEO, GEO, and AEO strategy into structured data, machine-readable content, metadata architecture, and crawler-friendly application patterns
- Recommend when to build, buy, integrate, or retire, and consolidate overlapping tools
- Meet cloud infrastructure, deployment, monitoring, observability, and incident-response standards
- Validate customer journeys, authentication, integrations, GA4 measurement, consent behavior, and e-commerce flows after releases
- Build automated test coverage, strengthen CI/CD quality gates, and verify releases across application boundaries
- Own delivery from discovery and technical design through implementation, deployment, support, and continuous improvement
- Work directly with Marketing to translate business questions into technical direction and challenge requests that do not serve strategy
- Serve as technical lead by setting standards, reviewing designs and code, documenting architecture, and mentoring engineers
- Build AI-enabled marketing capabilities for segmentation, personalization, and workflow automation with data-quality and privacy guardrails
- Create reusable skills, components, frameworks, workflows, and automation
- Step into interim team leadership when needed
Requirements
What you’ll need- 5+ years of professional software engineering experience, with a recent record of writing and shipping production code yourself, including senior or lead-level ownership of systems that span multiple platforms and teams
- Experience designing, building, and operating production customer-facing web applications and digital products, ideally including e-commerce or member experiences
- Strong software engineering fundamentals: designed, built, tested, and operated custom services in production
- Track record of designing loosely coupled, distributed systems with well-defined data models and contracts
- Hands-on experience integrating marketing and customer platforms through APIs, webhooks, events, and native extension points
- Experience building customer data foundations: event tracking, identity resolution inputs, pipelines into a warehouse or data platform, and data quality practices
- Strong judgment about when to configure, integrate, or build
- Practical experience deploying and running software on cloud infrastructure, including CI/CD, infrastructure as code, observability, monitoring, and production support
- Experience using agentic coding tools in daily work and evaluating and integrating AI-generated work
- Fluency in marketing concepts such as funnels, lead lifecycle, attribution, segmentation, and campaign operations
- Experience leading technically: setting direction, mentoring engineers, and influencing stakeholders
- Working knowledge of privacy and consent requirements, such as CCPA and CAN-SPAM
- Clear, concise communication
- Initiative to improve systems and processes
- Preferred: HubSpot, Contentful or another headless CMS, RudderStack or another customer data platform, and marketing technology modernization or platform consolidation experience
- Must be legally authorized to work in the United States
- Must answer whether sponsorship will be required for an employment visa
Benefits
Comp & perks- Comprehensive benefits package including medical, dental and vision insurance
- Health Savings Account
- Generous PTO and Holiday Pay
- 401(k) retirement plan
- Remote/virtual-office consideration