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AB InBev

Area Sales Manager

AB InBev

. Responsible for professionally and reliably managing customers across all retail formats and petrol-station shops in the sales territory .

Posted 9/29/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing customer relationships and driving sales in the beverage industry, with strong analytical and negotiation skills. Proficient in implementing sales strategies and ensuring optimal product presentation.

Highest-signal resume keywords
Operational Sales ExperienceStrong Negotiation SkillsAnalytical AbilitiesMS Office ProficiencyDegree in Business Administration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Volume ManagementPlanogram ImplementationMarket MonitoringBusiness Review ConductingProduct Availability Optimization
Soft Skills
Strong AssertivenessTeam CollaborationConvincing Presence
Certifications & Qualifications
Valid Driving Licence
Industry Keywords
Beverage SalesRetail ManagementCustomer AdvisingBeer KnowledgeSales Potential Development

About the role

Key responsibilities & impact
  • Responsible for professionally and reliably managing customers across all retail formats and petrol-station shops in the sales territory
  • Responsible for outlet sales volumes
  • Implementing prescribed planograms and listings
  • Identifying and developing sales potential
  • Conducting annual and quarterly business reviews with regional headquarters of beverage retailers
  • Ensuring optimal product availability and presentation of AB InBev brands
  • Monitoring the market and initiating activities
  • Advising customers on beer-related topics

Requirements

What you’ll need
  • Completed degree in business administration or, alternatively, commercial vocational training
  • Experience in the operational sales of beverages, such as beer, spirits, energy drinks, or similar products
  • Highly convincing presence, strong assertiveness, and excellent negotiation skills
  • Very good command of English and strong MS Office skills
  • Strong analytical abilities
  • Valid driving licence
  • Enjoyment of working as part of a team
  • Residence within the territory or willingness to relocate to the area

Benefits

Comp & perks
  • The freedom to learn, gain new perspectives, and grow professionally
  • An environment that promotes excellence
  • Collaboration and open communication
  • Constructive and direct feedback
  • A company culture focused on ambition, personal growth, and results orientation