Area Sales Manager

AB InBev

. Provide responsible and trusted support to customers across all retail sales formats and petrol station shops in the sales territory .

Posted 9/29/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in operational beverage sales, particularly in beer and related products, while effectively managing outlet sales performance and implementing strategic planograms. Strong analytical abilities and excellent negotiation skills are essential for driving sales and providing expert customer support.

Highest-signal resume keywords

Operational Beverage Sales ExperienceStrong Negotiation SkillsAnalytical AbilitiesMS Office ProficiencyValid Car Driver's License

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance ManagementPlanogram ImplementationMarket MonitoringSales Potential DevelopmentBeverage Product Knowledge

Soft Skills

Strong AssertivenessCollaborative TeamworkExcellent Communication

Industry Keywords

Retail SalesBeverage IndustryCustomer SupportSales Territory ManagementProduct Presentation

About the role

Key responsibilities & impact

Provide responsible and trusted support to customers across all retail sales formats and petrol station shops in the sales territory
Take responsibility for outlet sales performance
Implement prescribed planograms and assortment listings
Identify and develop sales potential
Conduct annual and quarterly meetings with regional headquarters of beverage retailers
Ensure optimal availability and presentation of AB InBev brands
Monitor the market and initiate relevant activities
Provide customers with expert advice on beer-related topics

Requirements

What you’ll need

Completed degree in business administration or, alternatively, commercial vocational training
Experience in operational beverage sales, such as beer, spirits, energy drinks, or similar products
Highly convincing presence, strong assertiveness, and excellent negotiation skills
Very good English and MS Office skills
Strong analytical abilities
Valid car driver's license
Enjoyment of working collaboratively as part of a team
Residence within the territory or willingness to relocate to the area

Benefits

Comp & perks

Collaboration and honesty within a dynamic culture based on open communication
Constructive and direct feedback
Freedom to learn and gain new perspectives
Professional growth and development opportunities
An environment that fosters excellence