Area Sales Manager – Off-Trade

AB InBev

. Responsible for providing trusted, high-quality support to customers across all retail sales channels and petrol-station shops within the assigned sales territory .

Posted 9/29/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in field sales of beverages, with a strong focus on sales performance, customer engagement, and market analysis. Proficient in implementing sales strategies and maintaining product availability and presentation.

Highest-signal resume keywords

Field Sales ExperienceSales Performance AccountabilityExcellent Negotiation SkillsStrong Analytical AbilitiesMS Office Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy ImplementationMarket MonitoringPlanogram ExecutionBusiness Review ConductingBeverage Product Knowledge

Soft Skills

Strong AssertivenessTeam CollaborationConvincing Presence

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Beverage SalesRetail Sales ChannelsCustomer SupportSales Potential DevelopmentAB InBev Portfolio

About the role

Key responsibilities & impact

Responsible for providing trusted, high-quality support to customers across all retail sales channels and petrol-station shops within the assigned sales territory
Accountable for outlet sales performance
Implementing prescribed planograms and listing guidelines
Identifying and developing sales potential
Conducting annual and quarterly business reviews with regional headquarters of beverage retailers
Ensuring optimal availability and presentation of the AB InBev portfolio
Monitoring the market and initiating activities
Advising customers as a knowledgeable point of contact on all beer-related matters

Requirements

What you’ll need

Completed degree in business administration or, alternatively, commercial training
Experience in field sales of beverages such as beer, spirits, energy drinks, or similar products
Highly convincing presence, strong assertiveness, and excellent negotiation skills
Very good command of English and strong MS Office skills
Strong analytical abilities
Valid driver's license
Enjoyment of working as part of a team
Residence within the territory or willingness to relocate there

Benefits

Comp & perks

Dynamic culture with open communication
Constructive and direct feedback
Freedom to learn and gain new perspectives
Professional growth and development opportunities
Environment that fosters excellence
Opportunity to build a strong foundation for the future