Senior Manager, Demand Generation Operations

Abnormal Security

. Translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps .

Posted 10/19/2026full-timeRemote • United StatesSenior💰 $153,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation operations and marketing analytics, with a strong focus on translating revenue targets into actionable strategies and funnel models. Proficient in managing lead lifecycle models and driving performance reviews across cross-functional teams.

Highest-signal resume keywords

Demand Generation OperationsLead Lifecycle ManagementPipeline Performance AnalysisSalesforce ProficiencyCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategiesFunnel ModelsConversion BenchmarksLead ScoringAttribution Analysis

Soft Skills

Analytical SkillsStrategic PartnershipProblem Solving

Tools & Technologies

SalesforceMarketo6senseSnowflakeSigma

Industry Keywords

B2B SaaSAccount-Based MarketingRevenue OperationsMarketing OperationsCybersecurity

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps
Partner strategically with Revenue Marketing and Digital Marketing leaders on planning, prioritization, and investment decisions
Establish and refine the end-to-end lead lifecycle model, conversion benchmarks, and Sales-Marketing SLAs
Lead regular pipeline velocity and campaign performance reviews with Sales, BDR/SDR, and Marketing executives
Diagnose and resolve funnel bottlenecks from MQL to Closed Won, including lead quality, speed-to-lead, handoffs, stage progression, and win rates
Monitor SLA adherence and stage latency across Marketing, SDR, and Sales teams
Measure campaign and channel performance against pipeline and revenue with Marketing Operations and Revenue Analytics
Evolve funnel models, targeting, and account-based planning for a multi-product platform GTM motion
Use automation and AI-driven insights to identify early warning signs and recommended actions
Align systems, definitions, and reporting across Marketing Operations, Sales Operations, Revenue Systems & Analytics, Sales, and SDR leadership

Requirements

What you’ll need

7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company
Proven track record translating revenue and pipeline targets into demand generation plans and funnel models
Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs
Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders, and driving action from the findings
Strong analytical skills and comfort working with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools
Working knowledge of lead scoring, routing, and marketing attribution
Exceptional cross-functional communication skills with the credibility to align Marketing, SDR, and Sales leaders around shared definitions and goals
Experience with Salesforce, Marketo, 6sense, Snowflake, and Sigma is a nice to have
Experience supporting account-based marketing and multi-product or platform GTM motions is a nice to have
Background in cybersecurity or another technical, enterprise-focused category is a nice to have

Benefits

Comp & perks

Bonus or incentive compensation eligibility
Equity eligibility
Comprehensive benefits package
Pre-employment checks aligned with prevailing legislation and company security and privacy standards