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Senior Manager, Revenue Marketing – PubSec
Abnormal Security. Build, hire, coach, and develop a team of Revenue Marketing Managers across Federal and SLED .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and leading high-performing marketing teams focused on pipeline generation and public sector strategies. Proficient in utilizing Salesforce, Marketo, and business intelligence tools to analyze performance metrics and optimize marketing programs.
Highest-signal resume keywords
B2B Marketing ExperienceTeam LeadershipPipeline GenerationSalesforce ProficiencyMarketo Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline Goals SettingPerformance Metrics AnalysisProgram ROI MeasurementSales Enablement DevelopmentPublic Sector Marketing Strategy
Soft Skills
Collaboration SkillsRelationship-Building SkillsOrganizational SkillsCoaching SkillsSelf-Starter Mindset
Tools & Technologies
SalesforceMarketoSigmaBusiness Intelligence ToolsAI-Driven Marketing Tools
Industry Keywords
Public Sector ProcurementCybersecurityDemand GenerationChannel MarketingFederal Marketing
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build, hire, coach, and develop a team of Revenue Marketing Managers across Federal and SLED
- Set clear pipeline goals for each segment and hold the team accountable
- Develop and own the Public Sector field and channel marketing go-to-market strategy
- Partner with Sales and Channel leadership on joint pipeline generation plans and account-based marketing strategies
- Guide localization of corporate campaigns for federal, state, and local audiences
- Oversee program budgets, calendars, and timelines for efficient, on-time delivery
- Establish reporting standards using Marketo, Salesforce, and Sigma
- Coach the team to optimize programs based on performance data
- Guide development of sales enablement materials aligned with public sector goals
- Plan agency briefings, government-focused industry events, partner-hosted events, and executive roundtables
- Measure sourced and influenced pipeline, channel contribution, and program ROI
Requirements
What you’ll need- 6+ years of B2B marketing experience in field, channel, or demand generation roles, including people management experience
- Demonstrated success building and leading a marketing team that generated measurable pipeline
- Ability to coach a team on measuring, analyzing, and reporting performance metrics across the funnel
- Strong collaboration and relationship-building skills across sales and cross-functional leadership
- Self-starter mindset and strong organizational skills
- Comfort operating in a fast-paced, still-scaling environment
- Willingness to travel up to 25%
- Experience in cybersecurity or related industries (nice to have)
- Familiarity with public sector procurement cycles and buying processes (nice to have)
- Experience working with public sector resellers and alliances, such as Carahsoft, Immix, and DLT (nice to have)
- Ability to coach a team on adapting messaging for specific personas and buyer journeys (nice to have)
- Comfort with AI-driven marketing and sales tools (nice to have)
- Proficiency with Salesforce, Marketo, and business intelligence tools (nice to have)
Benefits
Comp & perks- Bonus or incentive compensation may be available
- Equity may be available
- Comprehensive benefits package
- AI-assisted recruiting tools are used to prepare interview questions
- Pre-employment checks aligned with applicable legislation and security/privacy policies