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Director of SEO
Above the Bar Marketing, LLC. Lead ATB’s organic search strategy to drive visibility, engagement, and client success .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in developing and executing SEO strategies that enhance visibility and engagement, while leading and mentoring SEO teams to achieve client objectives. Proficient in technical SEO, analytics, and performance reporting to drive meaningful business results.
Highest-signal resume keywords
SEO Strategy DevelopmentTechnical SEO ExpertiseLeadership in Digital MarketingGoogle Analytics ProficiencyProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOLocal SEOOn-Page OptimizationOff-Page OptimizationContent StrategyLink-Building StrategiesTechnical SEO AuditsHTMLCSSJavaScript
Soft Skills
LeadershipCommunicationAnalytical SkillsProblem-SolvingProject Management
Tools & Technologies
Google AnalyticsSearch ConsoleSEMrushAhrefsScreaming Frog
Industry Keywords
Performance MarketingSEO Best PracticesClient SuccessAlgorithm UpdatesSearch Trends
About the role
Key responsibilities & impact- Lead ATB’s organic search strategy to drive visibility, engagement, and client success
- Oversee the SEO and Local SEO/Off-Site SEO teams
- Develop and implement SEO strategies aligned with client objectives
- Define ATB’s SEO roadmap and integrate it into the broader performance marketing strategy
- Monitor algorithm updates, emerging technologies, and search trends
- Establish SEO best practices, workflows, and performance standards
- Collaborate with Content, Paid Media, Sales, and Account Management teams
- Improve existing products and services and bring new SEO solutions to market
- Serve as senior SEO consultant and point of contact for key clients
- Present SEO strategies, performance insights, and recommendations
- Ensure SEO deliverables meet client expectations, timelines, and KPIs
- Lead, mentor, review, coach, and develop SEO team members
- Recruit and onboard SEO talent as needed
- Direct technical SEO audits and coordinate implementation with developers
- Oversee site architecture, structured data, and technical infrastructure optimization
- Monitor and analyze SEO metrics and prepare performance reports
- Develop link-building strategies and oversee outreach campaigns for backlinks and brand mentions
Requirements
What you’ll need- 7+ years of professional SEO experience
- At least 3 years in a leadership or managerial role within a digital agency
- Proven success developing and executing SEO strategies that drive meaningful business results
- Deep understanding of technical SEO, on-page and off-page optimization, and content strategy
- Expertise with Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog
- Strong analytical and problem-solving skills
- Excellent leadership, communication, and project management skills
- Ability to manage multiple projects simultaneously in a fast-paced, results-driven environment
- Bachelor’s degree in Marketing, Business, Communications, or related field required
- Working knowledge of HTML, CSS, or JavaScript is a plus
Benefits
Comp & perks- Competitive salary and benefits package
- Opportunities for professional growth and leadership advancement
- Supportive and collaborative work environment