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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing operations, translating commercial goals into actionable data and processes, and optimizing campaign execution through innovative technology and stakeholder collaboration. Proficient in managing teams and influencing cross-functional networks to drive operational effectiveness in a B2B environment.
Highest-signal resume keywords
Marketing Operations ExperienceSalesforce Marketing CloudStakeholder ManagementSQL ReportingB2B Financial Services Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationData AnalysisCampaign ExecutionAudience SegmentationLead ScoringAttribution FrameworksProcess ImprovementJourney DesignNurture ProgramsOperational Standards
Soft Skills
CollaborationProblem-SolvingInfluencingDelivery-FocusedTeam Management
Tools & Technologies
Salesforce Data CloudPower BIAI ToolsLow-Code ToolsCRM Systems
Industry Keywords
B2B MarketingFinancial ServicesWealth ManagementFintechSaaSRegulated Sector
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Lead the marketing operations roadmap across marketing technology, data, automation, reporting and campaign operations
- Manage a small team and influence a broad network of stakeholders
- Translate marketing strategy into practical systems, data, processes and reporting
- Build audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes
- Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement
- Develop reporting and attribution frameworks demonstrating engagement, pipeline influence and commercial impact
- Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation
- Collaborate across Marketing, Data, Technology, CRM, Sales and Compliance
Requirements
What you’ll need- Strong marketing operations experience within a B2B environment
- Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform
- Experience improving marketing operations within established or scaling organisations with shared ownership across teams
- Ability to translate commercial goals into practical data, process, audience and reporting solutions
- Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance
- Collaborative and delivery-focused approach with strong problem-solving capability
- Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience
- Experience in financial services, wealth management, fintech, SaaS or another regulated B2B sector
- Experience connecting marketing engagement data with behavioural or commercial outcomes
- Experience working with agencies, consultants or technology partners
- Use of AI, automation or low-code tools to improve operational efficiency
Benefits
Comp & perks- 40 days’ annual leave
- 16% employer pension contribution
- Discretionary performance-based bonus (where applicable)
- Private healthcare
- Flexible benefits
- Gym discounts
- Season ticket loans
- Access to an employee discount portal
- Blended working combining office collaboration with flexibility to work from home