Director, Player Loyalty and Promotions

Accel Entertainment

. Develop and execute player loyalty strategy, including program design, member acquisition, tier structure, points and rewards, VIP benefits, lifecycle communications, and reactivation .

Posted 10/24/2026full-timeUnited StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute player loyalty strategy, including program design, member acquisition, tier structure, points and rewards, VIP benefits, lifecycle communications, and reactivation
Build, manage, and continuously improve loyalty programs to increase enrollment, active-member engagement, visitation, play frequency, retention, and player lifetime value
Establish program policies, controls, and service standards across locations and channels
Partner with technology and vendor teams on business requirements, enhancements, adoption, and data quality
Develop and execute promotions, player events, and targeted offers that generate qualified consumer leads, convert prospects to loyalty members, and deliver incremental revenue
Run B2C acquisition strategies across digital, on-property, partnership, and direct-marketing channels
Create promotional calendars, offer strategies, and test-and-learn plans
Partner with Creative, Digital, and Operations to deliver consumer-facing messaging, offers, and point-of-sale materials
Provide customer-facing teams with tools, training, playbooks, and campaign materials
Define and improve player segmentation and journeys across enrollment, welcome, activation, on-property experience, rewards redemption, and retention touchpoints
Partner with sales and operations leaders to ensure promotions and loyalty benefits are executable
Establish dashboards and performance reviews for loyalty, campaign, retention, revenue, and ROI metrics
Use player, customer, location, and campaign data to build segments, personalized offers, and profitability insights
Own loyalty and promotions budgets and recommend investment priorities
Own player reinvestment strategy across offers, rewards, and promotions
Lead, coach, and develop the loyalty and promotions team and external partners
Collaborate with Revenue Operations, Finance, Technology, Operations, Legal, and Compliance
Ensure loyalty, promotional, and player-marketing activities meet gaming regulations, privacy requirements, internal controls, and responsible-gaming standards
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field is required
Minimum 8 years' progressive experience in loyalty, CRM, customer lifecycle marketing, promotions, player development, B2C demand generation, or a related function
Minimum 3 years' experience leading and developing teams
Experience building and managing loyalty programs is required
Experience with CRM, loyalty platforms, marketing automation, customer data, and reporting or business intelligence tools
Casino and retail loyalty program experience is preferred
Experience in gaming, hospitality, entertainment, travel, or another consumer loyalty environment is strongly preferred
Strong understanding of B2C acquisition, lead generation, conversion funnels, customer segmentation, personalized marketing, and retention strategies
Proven ability to use data and analytics to measure campaign effectiveness, optimize offers, and improve customer lifetime value and promotional ROI
Excellent strategic thinking, project management, communication, vendor-management, and cross-functional leadership skills
Knowledge of gaming regulations, promotional compliance, responsible gaming, and customer-data privacy requirements is preferred
Must be able to obtain and maintain any gaming licenses or approvals required by applicable regulations

Benefits

Comp & perks

Medical, dental, and vision insurance
Life, AD&D, critical illness, and hospital insurance
Short- and long-term disability insurance
Identity/legal protection
FSA and HSA accounts
Traditional and/or Roth 401(k) plans
Employee Assistance Program (EAP) with counseling for mental health, finances, adult care, disability, and grief