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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing and executing global marketing strategies, with a strong focus on demand generation, integrated marketing campaigns, and brand positioning across diverse markets. Proven ability to lead marketing teams, manage budgets, and drive performance through strategic initiatives and KPIs.
Highest-signal resume keywords
Global Marketing StrategyDemand GenerationIntegrated Marketing CampaignsBrand StrategyAccount-Based Marketing (ABM)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLead GenerationIntegrated Marketing CampaignsDigital MarketingSEOSEMGo-To-Market (GTM) StrategyMarket ResearchCompetitor AnalysisKPI Tracking
Soft Skills
Excellent CommunicationStrategic ThinkingLeadership Skills
Industry Keywords
B2B TechnologyIT ServicesCorporate BrandingThought LeadershipPipeline Contribution
About the role
Key responsibilities & impact- Develop and execute global marketing strategies aligned with business objectives across India, USA, and Middle East markets
- Drive end-to-end demand generation and lead generation initiatives to support sales pipeline growth
- Plan and execute integrated marketing campaigns across digital, social media, email, events, webinars, and other channels
- Lead brand positioning, corporate branding, PR, and thought leadership initiatives
- Drive digital marketing initiatives, including SEO, SEM, website management, and social media presence
- Develop and execute go-to-market (GTM) strategies for service offerings and technology solutions
- Partner with sales and business leadership to identify target accounts, markets, and growth opportunities
- Lead market research, competitor analysis, and industry positioning across target geographies
- Build and manage the marketing team, external agencies, budgets, and strategic partnerships
- Track marketing performance through KPIs, campaign ROI, lead conversions, and pipeline contribution
Requirements
What you’ll need- 15–20 years of experience in Marketing, preferably in B2B technology or IT Services organizations
- Proven experience in global marketing, preferably managing India, US, and Middle East markets
- Strong expertise in demand generation, lead generation, and integrated marketing campaigns
- Experience in brand strategy, digital marketing, corporate communications, and GTM initiatives
- Strong understanding of enterprise marketing, Account-Based Marketing (ABM), and pipeline generation
- Experience in leading marketing teams, managing budgets, and working with senior stakeholders
- Excellent communication, strategic thinking, and leadership skills
Benefits
Comp & perks- Flexible work schedules
- Opportunities to work from home
- Paid time off and holidays
- Communication skills training
- Stress Management program
- Professional certifications
- Technical and soft skill trainings
- Competitive salaries
- Family medical insurance
- Personal Accident Insurance
- Periodic health awareness program
- Extended maternity leave
- Annual performance bonuses
- Referral bonuses
- Collaborative environment with opportunities to collaborate abroad in global centres