Senior Innovation Analyst – Salesforce Marketing Cloud

Accenture

. Define and evolve solution architecture in Salesforce Marketing Cloud, ensuring scalability, performance, security, and adherence to platform best practices .

Posted 10/15/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud solution architecture, focusing on scalability, performance, and security while translating marketing objectives into actionable technical requirements. Strong collaboration and communication skills are essential for aligning cross-functional teams and driving product vision and improvements.

Highest-signal resume keywords

Salesforce Marketing Cloud Solution ArchitectureCRM IntegrationData ExtensionsJourney BuilderAutomation Studio

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Solution ArchitectureCRM StrategiesCustomer JourneysPersonalizationAPIs

Soft Skills

Strong Communication SkillsCollaborative MindsetOrganization SkillsPrioritization SkillsProactive Approach

Tools & Technologies

Data CloudMarketing Automation Platforms

Industry Keywords

MarTech TrendsBest Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and evolve solution architecture in Salesforce Marketing Cloud, ensuring scalability, performance, security, and adherence to platform best practices
Act as Product Owner, responsible for product vision, roadmap, and backlog prioritization
Translate Marketing and CRM objectives into clear functional and technical requirements for development and operations teams
Lead the design of journeys, automations, and integrations using Data Extensions, Journey Builder, Automation Studio, and APIs, as well as integrations with CRM and Data Cloud
Collaborate with cross-functional Marketing, CRM, Data, and IT teams, fostering strategic alignment and supporting technical decisions
Ensure the quality, reliability, and compliance of solutions, supporting the resolution of complex issues and production impacts
Monitor the evolution of Salesforce solutions and MarTech trends, proposing improvements aligned with business strategy

Requirements

What you’ll need

Strategic vision and confidence to support decision-making
Strong communication skills to translate business needs into clear technical direction
Collaborative mindset for working with different departments and stakeholders
Organization and prioritization skills to manage the backlog, roadmap, and concurrent demands
Proactive approach to identifying opportunities for product improvement and evolution
Experience with solution architecture in Salesforce Marketing Cloud
Experience integrating CRM, data, and marketing automation platforms
Knowledge of CRM strategies, customer journeys, and personalization
Familiarity with trends and best practices in the MarTech ecosystem

Benefits

Comp & perks

Medical Insurance – 100% company-paid for employees and dependents
Dental Insurance
Meal or Food Allowance with no employee deduction
Life Insurance
Private Pension Plan
Welhub
Company stock purchase option at a discount
Pharmacy Discount
Childcare Assistance
Language school partnership
Extended Maternity and Paternity Leave
Profit-Sharing Program (PPR)
In accordance with the current policy.