Senior Manager, Demand Generation Channels

AccessHope

. Lead co-marketing with existing partners through joint campaigns, content, webinars, and events .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $67 - $77 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation, particularly within healthcare and partner-driven business models, with a strong focus on campaign management, performance tracking, and collaboration across teams. Proficient in utilizing HubSpot for campaign operations and budget management while enhancing content discoverability through SEO and GEO strategies.

Highest-signal resume keywords

B2B Demand GenerationHubSpot Campaign ManagementAccount-Based CampaignsWebinar CoordinationBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign ManagementEmail MarketingSEOGEOContent CreationPerformance ReportingProject ManagementCo-Marketing ProgramsPaid Media

Soft Skills

CommunicationCollaborationProject Management

Tools & Technologies

HubSpotWebinar PlatformsLinkedIn Advertising

Certifications & Qualifications

HubSpot CertificationsMBA or Advanced Degree

Industry Keywords

HealthcareOncologyB2B MarketingEmployer BenefitsPayersHealth Plans

About the role

Key responsibilities & impact

Lead co-marketing with existing partners through joint campaigns, content, webinars, and events
Cultivate predictable-performing channels reaching buyers and the oncology community
Build demand generation programs that raise awareness and educate future buyers at targeted employer accounts
Develop account-based campaigns for priority health plans and high-value partners
Plan and manage paid programs and LinkedIn advertising with clear goals and performance tracking
Own webinar and campaign calendars, including speaker coordination, promotion, production, follow-up, and program extension
Run email marketing, including newsletters and nurture campaigns
Update campaign landing pages and the website
Own website performance, engagement, SEO, and GEO
Manage campaign operations in HubSpot, including lists, forms, emails, workflows, lead routing, reporting, and data quality
Run operations within the webinar platform
Collaborate with Product, Clinical, Marketing, Partnerships, and Growth teams to develop presentations, content, and campaign materials
Support earned media opportunities and improve content discoverability through search
Own the demand generation budget, tracking spend, reporting results, and adjusting investments based on performance

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, or related field; experience may substitute for minimum education
5 years in B2B demand generation, ideally within healthcare, benefits, or a partner/channel-driven business model
Experience marketing to or through health plans, payers, or employer benefits platforms
Experience running co-marketing programs with external partners and account-based campaigns for a defined, high-value target list
Proven sourced-pipeline ownership
Strong hands-on HubSpot skills, including building, launching, measuring, and troubleshooting campaigns
Hands-on experience across webinars, paid media, and content/earned channels
Strong budget management and performance reporting skills
Experience building presentations, editorials, and other collateral
Strong project management and communication skills
Working knowledge of SEO and emerging generative/AI search optimization (GEO) nice to have
MBA or advanced degree preferred
HubSpot certifications preferred
Startup and/or oncology/digital health experience preferred
Experience managing external agencies preferred
Must be authorized to work in the U.S. without current or future employer-sponsored work authorization
Must not require visa sponsorship; F-1 OPT/STEM OPT and CPT training programs are not supported

Benefits

Comp & perks

Medical, Dental, and Vision Coverage
401(k) Plan with Employer Match
Paid Time Off (PTO)
Parental Leave
Short-Term Disability
Voluntary Benefits (e.g., life insurance, additional coverage options)
Remote work schedule
Travel up to 25%