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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B eCommerce growth and optimization, with a strong focus on digital marketing strategies, website enhancements, and customer experience improvement. Proficient in analyzing marketing performance and collaborating with cross-functional teams to drive business success.
Highest-signal resume keywords
B2B eCommerce ExperienceDigital Marketing CampaignsWebsite OptimizationAnalytical SkillsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingB2B MarketingWebsite OptimizationCustomer ExperienceMarketing AnalyticsCross-Functional Project CoordinationDigital MerchandisingQA TestingSoftware ImplementationAgency Relationship Management
Soft Skills
Organizational SkillsCommunication SkillsPresentation Skills
Tools & Technologies
Google AnalyticsPaid Media PlatformsDigital Analytics Platforms
Industry Keywords
B2B eCommerceCustomer Journey OptimizationProduct MerchandisingWebsite EnhancementsMarketing Channel Performance
About the role
Key responsibilities & impact- Support the growth, optimization, and ongoing success of Canon's B2B eCommerce business
- Serve as a key business stakeholder for the B2B eCommerce platform
- Support product merchandising, customer journey optimization, and continuous enhancements to the online buying and leasing experience
- Plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality
- Collaborate with UX, Product, Marketing, IT, Sales, Analytics, and external agencies
- Optimize navigation and merchandising and support new product launches
- Monitor website analytics, customer behavior, and customer feedback
- Identify optimization opportunities and recommend enhancements to improve conversion and customer satisfaction
- Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail
- Analyze marketing-channel performance and develop actionable insights
- Partner with Sales, Product Marketing, and agency partners to align strategies and grow the B2B eCommerce business
Requirements
What you’ll need- Bachelor's degree in a relevant field or equivalent experience required
- Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
- 3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience
- Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders
- Strong analytical, organizational, and project management skills
- Excellent written, verbal, and presentation communication skills
- Experience with B2B eCommerce platforms, digital merchandising, and website optimization preferred
- Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms preferred
- Experience supporting website releases, QA testing, and software implementation projects preferred
- Experience managing agency relationships and external vendors preferred
- Must be legally authorized to work in the United States
- Company will not pursue or support visa sponsorship
- Must reside in the United States at the time of hire
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program
- Volunteer opportunities
- Canon welcome kit and official merchandise
- Competitive compensation and benefits