Social Media Specialist

accessiBe

. Assist in the end-to-end development of paid social ads and organic content across major social channels .

Posted 10/19/2026full-timeMelville • New York • United StatesMid-LevelSenior💰 $66,300 - $81,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing B2B social media content across platforms like LinkedIn, TikTok, and Instagram, while leveraging social analytics to drive engagement and growth. Possesses strong writing skills adaptable to various tones and a deep understanding of the social media landscape and best practices.

Highest-signal resume keywords

B2B Social Media ExperienceSocial Analytics ToolsContent DevelopmentHTML KnowledgeExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent CreationData-Driven Growth PlanningVisual Asset IdentificationHTMLJAVAPhotoshop

Soft Skills

Creative BrainstormingAdaptability in Writing Tone

Tools & Technologies

Social Analytics ToolsMacUNIXWindows

Industry Keywords

B2B MarketingCommercial TechnologySocial Media LandscapeEngagement TrackingLead Attribution

Tech Stack

Tools & technologies

JavaUnix

About the role

Key responsibilities & impact

Assist in the end-to-end development of paid social ads and organic content across major social channels
Support management of B2B-focused social channels
Showcase high-end production workflows and commercial imaging solutions
Brainstorm and execute content based on trends, industry insights, and cultural moments
Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads
Support product launch cycles through social teasers, announcements, and educational content
Promote Canon’s Explorer of Light program and professional photographers
Collaborate with the broader B2B marketing team on social funnels and conversion-focused tactics
Track engagement, lead attribution, and growth using social analytics and pivot strategies based on performance data

Requirements

What you’ll need

Bachelor's degree in a relevant field or equivalent experience required
3 to 5 years of related experience
3+ years of professional social media experience
Exposure to B2B marketing or commercial technology brands preferred
Knowledge of commonly-used concepts, practices, and procedures, including HTML, JAVA, Photoshop, Mac, UNIX and Windows platforms
Deep understanding of the social media landscape, including algorithms and best practices for LinkedIn and Meta
Familiarity with the B2B industry is a significant plus
Ability to identify high-quality visual assets and understand Canon's aesthetic standards
Experience using social analytics tools to track engagement, lead attribution, and growth
Exceptional writing skills and ability to shift tone from playful and trendy to professional and technical
Must be legally authorized to work in the United States
Must reside in the United States at the time of hire
Visa sponsorship is not supported

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation
Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities to give back to the local community
Canon welcome kit and official merchandise
Hybrid work schedule with option to work from home part of the week