Senior Activation Consultant

Accrease (Adobe Partner of the Year)

. Lead activation and customer experience initiatives across channels and platforms while remaining operational in day-to-day SEM delivery .

Posted 9/18/2026full-timeCopenhagen • DenmarkSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in SEM management, customer experience optimization, and marketing technology integration. Capable of leading cross-functional teams and implementing data-driven strategies to enhance customer journeys and marketing workflows.

Highest-signal resume keywords

Strong Hands-On SEM ExperienceMarketing Automation ExpertiseCustomer Journey ManagementData-Driven Audience DevelopmentConsulting and Stakeholder Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM ManagementPerformance AnalysisCampaign OptimizationTesting and ReportingCustomer AnalyticsCROPersonalizationExperimentationLifecycle MarketingAccount Management

Soft Skills

Strong Communication SkillsStrategic MindsetCuriosity About Emerging TechnologyCoaching and MentoringStakeholder Management

Tools & Technologies

Adobe Experience CloudSalesforceBrazeHubSpotOptimizely

Industry Keywords

Digital MarketingCustomer ExperienceMarketing TechnologyAnalyticsActivation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead activation and customer experience initiatives across channels and platforms while remaining operational in day-to-day SEM delivery
Own the planning, execution and optimisation of strategic SEM initiatives across key client accounts
Support capability development, best practices and knowledge sharing across the SEM team
Translate customer insights into activation strategies, test plans and optimisation roadmaps
Implement improvements directly in SEM platforms and workflows
Advise clients on audience strategies, customer journeys, personalisation and automation opportunities
Identify practical opportunities to use AI and automation in marketing workflows
Design and execute experimentation and optimisation programmes
Connect analysts, SEO and SEM specialists, CX consultants and technology experts into integrated client solutions
Coach junior colleagues and contribute to a culture of shared ownership and learning
Help develop Accrease's activation offering, methods and ways of working

Requirements

What you’ll need

5+ years of experience within digital marketing, customer experience, marketing technology, analytics or activation
Strong hands-on SEM experience
Ability to independently manage and optimise paid search activity, including account management, optimisation, testing, performance analysis and reporting
Experience in one or more areas such as marketing automation, CRM and lifecycle marketing, personalisation, customer journey management, experimentation and CRO, customer analytics, other paid media or digital product optimisation
Strong consulting, communication and stakeholder management skills
Strategic mindset combined with strong operational capability
Willingness to work hands-on with campaign setup, optimisation, testing, analysis and reporting
Curiosity about emerging technology, AI and new ways of working
Ability to work across disciplines rather than optimise within a single channel
Ability to develop, maintain and enhance customer audiences using data-driven insights
Experience from a consultancy, agency or client advisory environment is nice to have
Experience with Adobe Experience Cloud, Salesforce, Braze, HubSpot, Optimizely or comparable technologies is nice to have
Experience leading client projects, workstreams or multidisciplinary teams is nice to have

Benefits

Comp & perks

Opportunity to influence Accrease's activation capability and shape client engagements
Develop colleagues while continuing to build your own expertise across disciplines
Work in a specialised consultancy where customer experience, technology, analytics and activation come together
Fast-paced and agile work environment
Knowledge sharing and learning culture