Manager, Public Relations Strategy

AccuWeather

. Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestones .

Posted 11/6/2026full-timeRemote • Pennsylvania • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media relations and corporate communications, with a strong ability to develop strategic messaging and secure national media coverage. Proficient in writing, editing, and storytelling, while effectively managing relationships with media professionals and stakeholders.

Highest-signal resume keywords

Media Relations Strategy DevelopmentPress Release Writing and EditingAP Style ProficiencyRelationship BuildingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media RelationsPublic RelationsCorporate CommunicationsWritingEditingStorytellingStrategic ThinkingMedia MonitoringCrisis CommunicationDigital Collaboration

Soft Skills

Interpersonal SkillsOrganizational SkillsCalm Under PressureCollaborative Team PlayerProfessionalism

Tools & Technologies

Microsoft OfficeDigital Collaboration Tools

Industry Keywords

Corporate CommunicationsMedia CoverageThought LeadershipWeather EventsExecutive Visibility

About the role

Key responsibilities & impact

Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestones
Cultivate and maintain relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast media
Draft, edit, and oversee distribution of press releases, media advisories, statements, talking points, FAQs, and executive messaging
Lead proactive media outreach to secure coverage highlighting AccuWeather’s Superior Accuracy™, innovation, thought leadership, AccuWeather For Business solutions, and the AccuWeather Network
Serve as a primary media contact, manage inbound inquiries, and coordinate interviews with executives, meteorologists, and subject matter experts
Partner cross-functionally to align messaging and maximize media impact
Manage communications during significant weather events and time-sensitive situations
Monitor media coverage, analyze results, and provide reporting and insights to leadership
Support executive visibility initiatives and thought leadership opportunities
Maintain organized media lists, press materials, messaging documents, and coverage archives
Work with external PR agencies or vendors as needed
Lead and mentor corporate communications interns
Report directly to the Vice President of Corporate Communications and work with the Director of Corporate Communications and Media Relations Supervisor
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
2-4+ years of progressive experience in media relations, public relations, or corporate communications
Proven track record of securing national and top-tier media coverage
Exceptional writing, editing, and storytelling skills
Experience serving as a spokesperson and managing media inquiries
Strong understanding of AP Style and media best practices
Ability to thrive in a fast-paced environment, particularly during high-profile weather events
Strategic thinking ability to translate complex scientific and technical information into compelling media narratives
Strong relationship-building and interpersonal skills
Excellent organizational and project management abilities
Calm, decisive, and solutions-oriented under pressure
Collaborative team player with the ability to work independently
High level of professionalism and sound judgment
Proficiency in Microsoft Office and digital collaboration tools
Availability to work outside normal business hours, including nights and weekends, as needed

Benefits

Comp & perks

Equal employment opportunity and affirmative action employer
Reasonable accommodations for individuals with disabilities