Senior Marketing Analyst – Media Focus

Aché Laboratórios

. Ensure, together with the area Manager, the effectiveness of media and brand communication strategies for the MIP & Dermocosmetics Business Units .

Posted 11/11/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning, campaign execution, and performance analysis, with a strong focus on digital channels and influencer marketing strategies. Proficient in budget management and translating analytics into actionable insights to optimize brand communication.

Highest-signal resume keywords

Media PlanningCampaign ImplementationPerformance AnalysisBudget ManagementInfluencer Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Communication StrategiesDigital ChannelsPerformance MetricsSEO StrategiesE-Commerce AnalysisContent StrategyAnalytics ValidationCampaign Financial ProcessesKPI MonitoringMicrosoft Office

Soft Skills

Collaborative WorkStrategic PlanningCommunication

Tools & Technologies

Digital Measurement FrameworkDashboardsPixelsEvents

Industry Keywords

AdvertisingMarketingBrand CommunicationConsumer BehaviorMedia Campaigns

About the role

Key responsibilities & impact

Ensure, together with the area Manager, the effectiveness of media and brand communication strategies for the MIP & Dermocosmetics Business Units
Support the strategic and tactical planning of online (branding and performance) and offline media campaigns
Monitor execution, optimization, results, and achievement of key KPIs
Plan and manage Influencer Marketing strategies, integrating them with brand campaigns, content, and initiatives
Analyze Media, Analytics, and E-Commerce results; validate dashboards; and translate results into insights and recommendations
Support the management and development of owned websites, including content updates and SEO and GEO strategies
Monitor the digital measurement framework, including Pixels and Events, and support performance optimization tests and initiatives
Contribute to the organic content strategy and brands’ presence on social media
Work collaboratively with CAC, Trade Marketing, Digital Transformation, and Corporate Communications
Support the management of agencies, suppliers, and partners, ensuring quality, timelines, and strategic alignment
Monitor trends in Media, Influencer Marketing, Technology, Data, and consumer behavior
Support communication budget management, including Media, Production, and Fees
Monitor campaign financial processes, including PO control, invoicing, and workflow among teams, agencies, and suppliers

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Communications, Advertising, Marketing, or related fields
Experience working at advertising agencies or in marketing roles with a strong focus on media
Experience in media planning, campaign implementation, and performance analysis
Knowledge of digital channels, performance metrics, and results analysis
Experience managing budgets and monitoring campaign finances
Proficiency in Microsoft Office

Benefits

Comp & perks

Medical and dental insurance
Aché and Biosintética medications at no cost to you and your eligible dependents
Preventive exams with no co-payment
On-site medical appointments and diagnostic sample collection*
Wellhub (formerly Gympass)
“Estar Bem Aché” integrated health program
Support programs for pregnant and postpartum employees and spouses
Partnerships and agreements offering scholarships and educational discounts at various institutions
Profit-Sharing Program (PPR)
Private pension plan (1:1 matching)
On-site restaurant and meal voucher
Transportation voucher, parking, or company shuttle*
Childcare assistance or exclusive daycare at the Guarulhos site
Exclusive Short Friday benefit at the Guarulhos site for administrative positions
Christmas gift