Digital Communications Strategist

ACLU

. Lead ACLU-D.C.’s digital ecosystem and engagement strategy .

Posted 10/30/2026full-timeUnited StatesMid-LevelSenior💰 $85,000 - $104,999 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital strategy and audience engagement, with a strong focus on website management, content production, and analytics. Proficient in utilizing CRM platforms and digital communication tools to enhance user experience and optimize engagement metrics.

Highest-signal resume keywords

Digital StrategyEveryAction CRM ManagementWebsite ManagementEmail MarketingDigital Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital CommunicationsContent Management SystemsHTMLCSSUX/UI OptimizationAudience SegmentationA/B TestingConversion OptimizationDigital Performance MetricsWCAG Accessibility Standards

Soft Skills

Strong WritingEditing SkillsOrganizational SkillsProject ManagementCollaboration

Tools & Technologies

EveryActionWordPressDigital Analytics ToolsEmail Marketing PlatformsSMS Programs

Industry Keywords

AdvocacyNonprofitCivil LibertiesCivil RightsDigital Engagement

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead ACLU-D.C.’s digital ecosystem and engagement strategy
Own the organization’s website, email, SMS, CRM, analytics, and digital engagement infrastructure
Develop and execute digital audience engagement tactics across email, SMS, website, and other digital platforms
Maintain a detailed content calendar and publishing cadence
Design supporter engagement journeys from awareness to action and sustained involvement
Write, edit, and distribute email communications, action alerts, blog posts, web content, and internal program communications
Identify story opportunities and keep the organization’s public presence active and relevant
Ensure brand consistency across materials and platforms
Advise leadership on digital public messaging
Participate in event planning and provide on-site event support as needed
Develop and manage website strategy, content production, user experience, accessibility, and optimization
Maintain website content using content management systems
Analyze website performance and user behavior to improve engagement, navigation, and accessibility
Serve as the Communications team’s primary EveryAction strategist
Create HTML emails, forms, action alerts, and related digital communications materials
Develop audience segmentation strategies and reporting frameworks
Monitor and analyze digital performance metrics and recommend improvements to engagement, retention, and conversion
Create dashboards and reports to measure digital communications performance
Project manage digital initiatives across communications, legal, advocacy policy, and development teams
Collaborate with ACLU staff, coalition partners, and vendors
Provide backup support for social media management and content creation
Manage competing priorities, project timelines, and resource allocation

Requirements

What you’ll need

3+ years of experience in digital strategy, digital communications, digital marketing, and/or digital audience engagement
Portfolio or writing samples demonstrating strong writing and editing across at least three formats
Experience managing WordPress websites and content management systems
Experience with UX/UI, user experience optimization, or digital experience strategy
Advanced experience with EveryAction or comparable CRM platforms
Experience with email marketing, SMS programs, audience segmentation, and supporter stewardship strategies
Strong analytical skills and experience using digital analytics tools and dashboards
Working knowledge of HTML and CSS
Demonstrated success managing complex projects and coordinating cross-functional stakeholders
Excellent writing, editing, and organizational skills
Experience with WCAG accessibility standards and digital accessibility best practices
Experience with A/B testing, conversion optimization, and digital measurement frameworks
Experience working within advocacy, nonprofit, or mission-driven organizations
Commitment to civil liberties and civil rights
Residency in Washington, D.C., Maryland, or Virginia is a condition of employment
Availability for occasional evening or weekend work may be required
Resume, one-page cover letter, and digital portfolio or three digital writing samples required for application

Benefits

Comp & perks

Generous paid time-off and leave policies, including a 90-day paid sabbatical after five years of service
Employer-paid comprehensive healthcare benefits for employees and family members, including medical, dental, and vision coverage
401k plan and employer match
Employer-funded student loan repayment assistance
Annual professional development funds
Internal professional development programs