Business Development Manager – Business and Digital Skills

Acorn Training Ltd

. Drive the growth and success of Acorn Training’s contracts in the allocated region .

Posted 11/2/2026full-timeUnited KingdomMid-LevelSenior💰 £30,000 - £32,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales growth and managing client relationships within the training sector, while effectively utilizing CRM systems for pipeline management and reporting. Proven ability to collaborate with marketing teams to enhance brand recognition and achieve key performance indicators.

Highest-signal resume keywords

Sales Growth ManagementCRM Pipeline ManagementMarketing Campaign ExecutionClient Relationship DevelopmentKPI Achievement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationSales ClosingData ManagementForecastingReporting

Soft Skills

CommunicationCollaborationCustomer Satisfaction FocusProblem-SolvingNetworking

Tools & Technologies

CRM Systems

Industry Keywords

Training ProgrammesEmployer PartnershipsStakeholder EngagementMarket Share GrowthApprenticeship Sales

About the role

Key responsibilities & impact

Drive the growth and success of Acorn Training’s contracts in the allocated region
Promote Acorn Training's services and training programmes
Collaborate with the marketing team to develop and execute marketing campaigns
Identify and develop relationships with employers, partners, and stakeholders
Prospect for learners, employers, and referral partners
Manage the opportunity pipeline, including lead generation, meetings, and closing sales
Manage pipeline data to maximise conversion rates
Provide personalised, passionate, and ethical information, advice, and guidance
Use CRM and other systems to document pipeline progress, demonstrations, and meetings for daily forecasting
Coordinate the transition from sale through onboarding to delivery
Attend regional networking events and exhibitions
Share knowledge and best practices with colleagues and peers
Contribute suggestions and ideas to improve business effectiveness and efficiency
Achieve daily, weekly, and monthly KPIs
Maintain high levels of customer satisfaction and retention
Achieve apprenticeship sales and revenue targets, grow the employer/learner/stakeholder base, develop partnerships, increase regional market share, strengthen brand recognition, and provide timely accurate reporting
Report to Jill Sheffield

Requirements

What you’ll need

Benefits

Comp & perks

Flexible working including home-based, centre-based, or hybrid job role dependant
Up to 26 days annual leave, with the option to purchase up to 10 additional days
Pension scheme to support your long-term financial wellbeing
Training and professional development, including CPD workshops and professional qualifications
Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
Annual paid volunteering day and charity initiatives
Cash incentives for Employee of the Month and Employee of the Year awards
£500 Recommend a friend scheme