Content Marketing – Innovation Manager

Acrisure

. Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities .

Posted 10/30/2026full-timeUnited StatesSeniorLead💰 $170,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies tailored for B2B environments, leveraging AI tools and modern content technologies to optimize engagement and performance. Strong project management and storytelling skills are essential for creating impactful content across various formats.

Highest-signal resume keywords

Content Strategy DevelopmentB2B Content MarketingAI-Enabled Content CreationProject ManagementAudience Engagement Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditorial JudgmentStorytellingResearch CapabilitiesContent Performance AnalysisVideo Content CreationContent OptimizationContent PlanningMessaging and PositioningCampaign Content Creation

Soft Skills

Communication SkillsCollaboration SkillsStakeholder ManagementOrganizational SkillsStrategic Thinking

Tools & Technologies

GenAIContent Management SystemsContent Analytics ToolsVideo Marketing ToolsEmerging Content Technologies

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in EnglishBachelor's Degree in Business

Industry Keywords

FintechInsuranceFinancial ServicesSaaSEnterprise TechnologyB2B MarketingContent MarketingThought LeadershipDemand GenerationCustomer Stories

About the role

Key responsibilities & impact

Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities
Translate go-to-market strategy, messaging, positioning, and audience insights into content plans
Build and maintain editorial calendars
Identify content gaps, audience opportunities, and emerging themes
Create and oversee articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content
Translate complex topics into engaging, buyer-centric content
Adapt core content into multiple formats to maximize reach, reuse, and performance
Manage content projects from concept through delivery
Conduct audience, industry, market, and competitive research
Monitor trends and emerging topics for thought leadership opportunities
Leverage GenAI and emerging content technologies for ideation, creation, personalization, and optimization
Develop best practices for AI-enabled content creation and workflow efficiency
Test new tools, approaches, and content formats
Establish content performance goals and measurement frameworks
Analyze engagement, consumption, influence, and conversion metrics
Share performance learnings and best practices with marketing stakeholders
Collaborate with Product Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Sales Enablement, subject matter experts, and business leaders
Optimize content for discoverability, search, and user experience
Support customer conversations with relevant content assets

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field
7+ years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines
Proven experience developing and executing content strategies in B2B or complex marketing environments
Exceptional storytelling skills with strong editorial judgment and content development expertise
Deep understanding of buyer behavior, audience engagement, and content performance
Experience creating written, visual, and video content across multiple formats
Strong research capabilities and ability to convert insights into actionable content strategies
Experience using AI tools and modern content technologies
Ability to balance strategic thinking with hands-on execution
Strong project management and organizational skills
Excellent communication, collaboration, and stakeholder management skills
Experience building content programs in high-growth or complex B2B organizations
Experience creating thought leadership, executive content, customer stories, and demand generation content
Familiarity with video marketing, AI-enabled content workflows, and modern content management practices is highly desirable
Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries is a plus but not required

Benefits

Comp & perks

Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave, including for adoptive parents
Legal plan options
Pet insurance coverage