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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing content strategies that drive demand generation and enhance buyer engagement. Proficient in optimizing content for various channels and formats while maintaining high standards of storytelling and quality.
Highest-signal resume keywords
Content Strategy DevelopmentSearch Engine OptimizationCollaboration Across Marketing TeamsContent Performance EvaluationAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingEditorial PlanningDemand GenerationStorytellingContent OptimizationB2B MarketingContent CreationPerformance AnalysisBuyer InsightsCampaign Management
Soft Skills
Attention to DetailCollaborationCreativityCommunicationAdaptability
Tools & Technologies
AI ToolsContent Management SystemsAnalytics PlatformsSEO ToolsEditorial Calendars
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in JournalismBachelor’s Degree in English
Industry Keywords
B2BFintechInsuranceFinancial ServicesSaaSEnterprise SoftwareContent FrameworksBuyer JourneyHigh-Growth OrganizationsComplex Marketing Environments
About the role
Key responsibilities & impact- Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans
- Develop and own content strategy supporting demand generation campaigns across the buying journey
- Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities
- Create and oversee high-quality blogs, guides, ebooks, videos, and customer stories
- Ensure content is on brand, on message, and optimized for channel, format, and buyer journey stage
- Adapt and extend core content into multiple formats to maximize reach, reuse, and performance
- Collaborate with Product Marketing, Campaigns, Digital, and Sales Enablement
- Optimize content for search intent, including search engine optimization and answer engine optimization
- Maintain exceptional standards for storytelling, clarity, and craft
- Evaluate content performance and identify opportunities for improvement
- Apply AI tools to enhance content ideation, creation, optimization, and scalability
Requirements
What you’ll need- Proven experience developing and executing content strategies in B2B or complex marketing environments
- Exceptional storytelling ability with a strong sense of editorial taste and content quality
- Deep understanding of human nature, buyer behavior, and what content performs across channels
- High attention to detail and commitment to craft, consistency, and accuracy
- Strong collaboration experience across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement
- Interest in and experience experimenting with AI tools to improve content workflows and outcomes
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- 7+ years of experience in content marketing, editorial, or storytelling roles for B2B organizations
- Experience building content programs in high-growth, dynamic organizations
- Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries is a plus but not required
Benefits
Comp & perks- Comprehensive medical insurance, dental insurance, and vision insurance
- Life and disability insurance
- Fertility benefits
- Wellness resources
- Paid sick time
- Generous paid time off and holidays
- Employee Assistance Program (EAP)
- Complimentary Calm app subscription
- Immediate vesting in a 401(k) plan
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Commuter benefits
- Employee discount programs
- Paid maternity leave and paid paternity leave, including for adoptive parents
- Legal plan options
- Pet insurance coverage
