Demand Generation Manager

Acrisure

. Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities .

Posted 10/30/2026full-timeUnited StatesSeniorLead💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies that align with business goals and revenue targets. Proficient in funnel management, performance marketing, and leveraging marketing technology to optimize campaign performance and drive revenue growth.

Highest-signal resume keywords

Demand Generation Strategy DevelopmentFunnel ManagementMarketing Automation ProficiencyAnalytical SkillsB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingCampaign StrategyRevenue MeasurementAttribution AnalysisData AnalysisLead ManagementConversion Rate OptimizationForecasting ModelsMarketing Funnel Performance

Soft Skills

CollaborationCommunicationAdaptabilityInfluencing SkillsBuilder Mentality

Tools & Technologies

Marketing Automation PlatformsCRM SystemsAnalytics ToolsReporting PlatformsAI Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in AnalyticsBachelor's Degree in Communications

Industry Keywords

B2BFintechSaaSFinancial ServicesInsuranceTechnologySmall Business MarketingGrowth MarketingDigital MarketingRevenue Marketing

About the role

Key responsibilities & impact

Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities
Own demand generation plans from strategy and planning through activation and optimization for an assigned portfolio and target audiences
Translate business objectives into campaign strategies, measurable marketing goals, and performance plans
Establish campaign processes, templates, operating rhythms, and scalable best practices
Manage marketing funnel performance, improve conversion rates, and accelerate pipeline progression
Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks
Lead digital demand generation across paid, owned, and earned channels
Optimize channel mix and investment strategies based on performance and business impact
Evaluate and test new tactics, channels, and approaches
Establish performance benchmarks, reporting frameworks, and forecasting models
Analyze campaign and funnel performance and deliver actionable insights to marketing and business leadership
Ensure accurate attribution, pipeline measurement, and revenue reporting
Act as a power user of marketing technology platforms and automation tools
Improve data quality, campaign execution, lead management, and reporting
Identify efficiency opportunities through automation and AI
Collaborate with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations

Requirements

What you’ll need

Proven experience building and scaling demand generation programs in B2B environments
Strong understanding of funnel management, performance marketing, attribution, and revenue measurement
Experience using marketing automation, CRM, analytics, and reporting platforms
Strong analytical and quantitative skills with the ability to translate data into action
Demonstrated success influencing pipeline and revenue outcomes
Experience leveraging AI tools to improve marketing performance and efficiency
Excellent collaboration and communication skills
Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists
Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field
7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines
Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations is preferred
Understanding of small business audiences and experience marketing products and services to small and midsized businesses is a plus, but not required
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership

Benefits

Comp & perks

Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave, including for adoptive parents
Legal plan options
Pet insurance coverage