Growth Marketing Manager

Acrisure

. Plan, launch and optimize multi-channel acquisition programs across paid search, paid social, display, retargeting, email and content syndication .

Posted 11/12/2026full-timeUnited StatesSeniorLead💰 $1 - $2 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel acquisition strategies, including paid search and social, while effectively managing campaign budgets and optimizing performance metrics. Proficient in using analytics tools to drive data-informed decisions and enhance marketing outcomes.

Highest-signal resume keywords

Growth MarketingDemand GenerationPaid Campaign OptimizationHubSpotSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel AcquisitionCampaign Budget ManagementA/B TestingAttribution ModelsConversion Rate OptimizationLead ScoringPerformance MarketingData AnalysisEmail MarketingContent Syndication

Soft Skills

Clear CommunicationCollaborationAnalytical Thinking

Tools & Technologies

Google AdsMetaLinkedInGoogle Analytics

Industry Keywords

B2B SaaSFintechPayroll TechnologyHR TechnologySMB Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, launch and optimize multi-channel acquisition programs across paid search, paid social, display, retargeting, email and content syndication
Hit monthly MQL and pipeline targets
Build and run an experimentation roadmap across channels, offers, audiences and landing pages
Define hypotheses, success criteria and experiment readouts
Manage campaign budgets, pacing, bid strategy and reallocation toward high-return channels
Partner with paid media agencies on execution
Develop cross-sell and upsell programs for current payroll clients with Operations and inside sales
Partner with Digital Operations and RevOps on lead scoring, routing and sales handoff
Own funnel reporting from first touch to closed revenue, including CAC, cost per MQL and SQL, conversion rates and channel ROI
Use HubSpot, Salesforce and Google Analytics for reporting and tracking
Turn performance data into recommendations for marketing and sales leadership
Contribute to the marketing forecast
Work with Content, Creative and Product Marketing to test messaging, offers and assets for SMB owners and priority industries
Monitor payroll and HR tech competitors, channel trends and AI-driven search changes

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Economics or a related field, or equivalent experience
7+ years in growth marketing, demand generation or performance marketing
Ideally experience in B2B SaaS, fintech or payroll/HR technology selling to SMBs
Hands-on experience building and optimizing paid campaigns in Google Ads, Meta and LinkedIn
Record of improving CAC, cost per lead or pipeline
Strong analytical skills, including spreadsheets, attribution models and dashboards
Working knowledge of HubSpot and Salesforce, including lead scoring, lifecycle stages and campaign tracking
Experience running A/B and multivariate tests on landing pages, emails and ads
Clear communication and ability to partner with sales leaders and present results to executives
Preferred: experience with cross-sell or expansion marketing to an existing customer base
Preferred: familiarity with SEO and generative engine optimization (GEO)
Preferred: experience marketing to the trades or other owner-operated small businesses
Candidates should be comfortable with an on-site presence

Benefits

Comp & perks

Competitive compensation and performance incentives
Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave, including for adoptive parents
Legal plan options
Pet insurance coverage