Senior Director, Field Marketing

Acrisure

. Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities .

Posted 11/9/2026full-timeUnited StatesSenior💰 $225,624 - $305,256 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving pipeline creation and revenue impact through strategic field marketing initiatives, with a strong focus on Account Based Marketing and team leadership in complex, regulated environments.

Highest-signal resume keywords

B2B Marketing ExperienceField Marketing StrategyAccount Based Marketing (ABM)Data-Driven Marketing MeasurementTeam Leadership and Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pipeline CreationRevenue Impact AnalysisRegional Marketing ExecutionPerformance MeasurementMarketing Playbook Development

Soft Skills

Executive CommunicationStakeholder Management

Tools & Technologies

AI-Assisted Marketing WorkflowsPerformance Reporting

Industry Keywords

InsuranceFinancial ServicesB2B SaaSChannel-Driven IndustriesEnterprise Buying Committees

About the role

Key responsibilities & impact

Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities
Drive pipeline creation, acceleration, and expansion
Serve as a primary partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth
Coordinate territory planning, sales plays, and enablement
Translate global campaigns into regional programs with field-ready messaging, assets, and experiences
Build modular, AI-assisted systems for regional personalization at scale
Lead regional field programs including top-tier events, Account Based Marketing, partner initiatives, and customer advocacy
Integrate programs with digital demand, client advisor follow-up, and sales motions to maximize ROI
Own regional performance measurement and optimization, including pipeline sourced/influenced, cost per opportunity, regional budgets, and program ROI
Synthesize regional buyer signals, producer feedback, and competitive dynamics into input for Product Marketing and GTM Activation
Build and lead a high-performing Field Marketing team across North America
Establish structure, clear expectations, marketing rigor, playbooks, metrics, and execution excellence

Requirements

What you’ll need

10+ years of B2B marketing experience, with 5+ years in field or regional marketing
Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
Experience in distribution-heavy or channel-driven industries strongly preferred: insurance, financial services, B2B SaaS with partner/agency channels, or similarly complex regulated environments
Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments
Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles
Data-driven mindset with experience measuring and attributing marketing impact on revenue
Fluency with AI-assisted marketing workflows, content generation, audience research, performance reporting, and an AI-forward field team approach
Excellent executive communication and stakeholder management skills
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership

Benefits

Comp & perks

Comprehensive medical insurance
Dental insurance
Vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) options
Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave
Paid paternity leave, including for adoptive parents
Legal plan options
Pet insurance coverage