Senior Integrated Marketing Manager

Acrisure

. Define buyer journeys and develop campaign strategies for Acrisure’s product and solution portfolio .

Posted 10/30/2026full-timeUnited StatesSenior💰 $170,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated, cross-channel marketing campaigns, leveraging AI tools for campaign development and analytics, and building scalable processes to enhance campaign effectiveness. Strong analytical skills enable the translation of data into actionable insights for continuous improvement.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementB2B Marketing ExperienceAI Tools UtilizationCross-Channel Campaign ExecutionData Analysis and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentPerformance MarketingContent CreationDigital Activation ChannelsBuyer Journey MappingProject ManagementCampaign Performance ReportingMarketing TacticsGrowth MarketingDemand Generation

Soft Skills

Excellent CommunicationAnalytical MindsetAbility to Manage Multiple ProjectsComfort with AmbiguityCollaboration Across Teams

Tools & Technologies

AI ToolsMarketing Automation PlatformsAnalytics SoftwareContent Management SystemsPerformance Tracking Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

B2B MarketingMulti-Solution EnvironmentsCampaign CapabilitiesHigh-Growth OrganizationsRevenue Operations

About the role

Key responsibilities & impact

Define buyer journeys and develop campaign strategies for Acrisure’s product and solution portfolio
Create integrated marketing plans that communicate product value
Orchestrate integrated, cross-channel marketing campaigns from planning through execution and performance analysis
Align campaign strategies with business priorities and buyer journeys
Define target audiences, customer needs, campaign narratives, content requirements, and success metrics
Build campaign plans, timelines, and briefs across content, creative, digital, performance marketing, and field teams
Lead end-to-end campaign execution and maintain schedule, message consistency, and quality standards
Coordinate campaign assets, workflows, approvals, and launch readiness
Manage launch checklists and ensure dependencies, content, and enablement materials are complete
Connect Product Marketing, Content, Design, Revenue Operations, and Sales Enablement teams
Build and optimize repeatable campaign processes for scale and efficiency
Leverage AI tools to accelerate campaign development, enhance creative production, and improve performance insights
Deliver campaign performance reports and actionable optimization insights
Partner with Performance Marketing and Revenue Operations on tracking, attribution, and pipeline reporting

Requirements

What you’ll need

Proven experience managing integrated, cross-channel campaigns in B2B or multi-solution environments
Strong understanding of modern marketing tactics, full-funnel buying journeys, and digital activation channels
Ability to build scalable, repeatable processes
Experience using AI tools to accelerate campaign development, content creation, or analytics
Experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement
Ability to manage multiple projects simultaneously and deliver on tight timelines
Excellent written and verbal communication
Strong analytical mindset and ability to translate data into actionable recommendations
Comfortable navigating ambiguity and creating structure where none exists
Bachelor’s degree in Marketing, Business, Communications, or a related field
7+ years of experience in Demand Generation, Campaigns, Growth Marketing, or related roles within complex B2B or multi-product environments
Experience building or scaling campaign capabilities in high-growth organizations

Benefits

Comp & perks

Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave, including for adoptive parents
Legal plan options
Pet insurance coverage