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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on test preparation and practice, leveraging strong business acumen to drive revenue growth and engagement metrics. Proven ability to manage partnerships and execute go-to-market strategies in the EdTech industry.
Highest-signal resume keywords
Product Management ExperienceFreemium And Subscription ModelsVendor Partnership ManagementAgile Development ProcessesRevenue Growth Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap PlanningCompetitive AnalysisPricing StrategyB2B MonetizationCustomer Insight UtilizationTest Preparation ExperienceDigital Practice TestsCommercial Terms NegotiationData-Driven Decision MakingLifetime Value Metrics
Soft Skills
Excellent CommunicationPresentation SkillsStrong Business AcumenRelationship BuildingCross-Functional Collaboration
Certifications & Qualifications
ACT National Career Readiness Certificate
Industry Keywords
EdTechTest PreparationAssessment ContentB2C ProductAdaptive LearningCommercial ModelsHigh School EducationCustomer EngagementMarket ResearchProduct Positioning
About the role
Key responsibilities & impact- Own the product vision, strategy, and roadmap for test preparation and practice across ACT's assessment portfolio
- Define positioning and business models across free and paid test prep products
- Balance expanded access to free practice with growth in paid product revenue
- Manage external test prep partners and drive joint roadmaps
- Evaluate and pursue new free or low-cost test prep partnerships
- Identify opportunities to capture greater wallet share from learners using competing providers
- Determine channel strategy for practice tests and content
- Lead modernization and repositioning of ACT's existing signature test prep products
- Define test prep and practice requirements for PreACT and WorkKeys
- Partner with Marketing, Sales, and Market Research on positioning, pricing, and go-to-market strategy
- Grow B2B and B2C revenue, including new B2B opportunities
- Define and track product and business metrics
- Represent test prep and practice strategy in partner negotiations, internal planning, and cross-functional forums
- Balance learner value, partner relationships, and revenue growth in product decisions
- Build relationships with vendor partners and internal stakeholders
- Execute the roadmap and drive progress on revenue and engagement targets
Requirements
What you’ll need- At least 5 years of progressive product management experience
- Proven track record of owning and growing a commercial product portfolio
- Experience with freemium, subscription, or B2C monetization models
- Experience converting free users into paying customers
- Demonstrated experience managing external vendor or licensing partnerships
- Experience negotiating joint roadmaps and commercial terms
- Strong command of product roadmap planning and prioritization frameworks
- Experience with agile development processes
- Experience using customer insight and competitive analysis to shape pricing, positioning, and go-to-market strategy
- Track record of balancing internal teams, external partners, and customers to reach commercial decisions
- Excellent communication and presentation skills
- Strong business acumen
- Comfort owning revenue, engagement, and lifetime value metrics
- Applicants must be authorized to work in the U.S. without visa sponsorship
- Experience in test preparation, EdTech, or education content industry is a plus
- Experience building or scaling a free-to-paid funnel is a plus
- Familiarity with adaptive learning, digital practice tests, or assessment content products is a plus
- Experience with affiliate, licensing, or wholesale commercial models is a plus
- Experience exploring or launching B2B extensions of a primarily B2C product is a plus
- Background working with high school students, families, or educators as end customers is a plus
- Finalists are subject to a criminal background check
- Completion of the ACT National Career Readiness Certificate is recommended
Benefits
Comp & perks- Company-paid life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible health and dependent spending accounts
- 401(k) retirement savings with company match
- Paid holidays
- Paid time off
- Inclusive workplace and equal opportunity to grow
- Experiences for team members to strengthen connections, explore ideas, learn from customers, and celebrate success
