Digital Marketing Specialist

Action Day Schools

. Manage relationships with the digital advertising agency and other marketing vendors .

Posted 11/3/2026full-timeSan Jose • California • United StatesMid-LevelSenior💰 $90,000 - $98,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including SEO, social media management, and digital analytics, while effectively managing relationships with vendors and partners. Proven ability to analyze marketing performance data and implement optimization strategies to enhance engagement and lead generation.

Highest-signal resume keywords

Digital Marketing ExperienceSEO Strategy DevelopmentProject ManagementGoogle Analytics ProficiencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingSEOEmail MarketingDigital AnalyticsContent CreationSocial Media StrategyWebsite OptimizationLead GenerationMarketing Data AnalysisProject Coordination

Soft Skills

Emotional IntelligenceRelationship BuildingProactive MindsetAttention to DetailOrganizational Skills

Tools & Technologies

Google AnalyticsGoogle Tag ManagerWordPressSocial Media PlatformsEmail Marketing Tools

Industry Keywords

Digital MarketingMarketing AgenciesVendor ManagementMarketing MetricsContent Development

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage relationships with the digital advertising agency and other marketing vendors
Review digital advertising performance across Google, Meta, and other channels and identify optimization opportunities
Manage relationships with digital platforms and partners including Yelp, Niche, PrivateSchools.com, and Bay Area Parent
Partner with the SEO agency on SEO strategy, website optimization, keyword opportunities, and content development
Create and coordinate digital content, including promotional emails, website copy, blog posts, and other marketing communications
Oversee social media strategy and support day-to-day content creation and posting
Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other marketing metrics
Analyze marketing spend and channel performance and recommend improvements
Manage marketing projects from planning through completion, coordinating internal team members, vendors, and partners
Identify new marketing opportunities to strengthen awareness, engagement, lead generation, and enrollment
Support the marketing team on larger initiatives and smaller time-sensitive projects

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field
3-5+ years of digital marketing experience
Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics
Experience working with and managing marketing agencies, vendors, or outside partners
Ability to understand marketing data and translate it into clear recommendations and next steps
Strong project management, organization, and follow-through
Excellent written and verbal communication skills
Strong emotional intelligence and the ability to build positive, productive relationships with different personalities and teams
A proactive mindset and willingness to take ownership, solve problems, and follow through
Comfortable moving between big-picture strategy and hands-on marketing needs
Ability to manage multiple priorities while maintaining strong attention to detail
Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms is a plus

Benefits

Comp & perks

Vacation, sick, and holiday pay, including a paid holiday closure in late December
Medical, dental, and vision
401k
FSA
Long Term Disability
Life Insurance
Childcare/Private Education Tuition Discount Benefits