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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, reporting, and business intelligence, with a strong focus on data quality, validation, and client communication. Proficient in managing complex data environments and delivering actionable insights to drive campaign effectiveness and operational efficiency.
Highest-signal resume keywords
Marketing AnalyticsBusiness IntelligenceData ValidationClient-Facing CommunicationSQL / PL-SQL
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisData ProfilingData CleansingReporting SolutionsCampaign MeasurementRoot-Cause AnalysisData SegmentationData ArchitectureChange ManagementQuality Assurance
Soft Skills
Stakeholder ManagementPresentation SkillsAttention to DetailProblem SolvingCommunication
Tools & Technologies
Google Cloud Platform (GCP)BigQueryAdobe PlatformsETL ToolsDatabricksUNIX/LinuxShell Scripting
Industry Keywords
Digital MarketingCampaign ManagementAudience AnalyticsCustomer IntelligenceMarketing Operations
Tech Stack
Tools & technologiesBigQueryCloudETLGoogle Cloud PlatformLinuxPerlShell ScriptingSQLUnix
About the role
Key responsibilities & impact- Serve as a primary client contact for reporting, analytics, campaign management, and business intelligence solutions
- Translate client objectives into reporting, measurement, and analytical solutions
- Build client relationships through proactive communication, consultation, and issue resolution
- Present findings, recommendations, and insights to client and internal stakeholders
- Analyze marketing, campaign, media, and customer data to identify trends, opportunities, and insights
- Develop, maintain, validate, and enhance recurring, ad hoc, operational, and executive-level reports
- Investigate data anomalies, perform root-cause analysis, and recommend corrective actions
- Measure campaign effectiveness, operational performance, data integrity, customer satisfaction, and cost efficiency
- Support execution, monitoring, and analysis of marketing campaigns and reporting deliverables
- Validate campaign outputs and client deliverables for accuracy, completeness, and SLA adherence
- Participate in post-production audits and quality assurance reviews
- Provide Tier 2 support for complex production, reporting, application, and data issues
- Support change management for system, tool, process, and reporting enhancements
- Work with Adobe platforms, iHub, Google Cloud Platform (GCP), BigQuery, and enterprise data environments
- Perform data segmentation, cleansing, formatting, profiling, reconciliation, validation, and quality assurance
- Support application administration and document system and process changes
- Improve data workflows, automation, reporting processes, and operational efficiency
- Drive process improvements, best practices, and standardization across reporting and analytics functions
- Document methodologies, reporting processes, data definitions, and operational procedures
- Mentor analysts and provide guidance, knowledge sharing, and technical support
- Recommend innovations and enhancements to tools, processes, and client solutions
Requirements
What you’ll need- Typically 8+ years of related experience with a Bachelor's degree, or equivalent combination of education and experience
- Advanced experience in marketing analytics, reporting, business intelligence, decision support, or a related data-focused field
- Ability to analyze, reconcile, profile, and interpret large datasets
- Experience translating analytical findings into business recommendations and client-facing presentations
- Hands-on experience with cloud-based data platforms and large-scale data environments
- Experience building and supporting recurring and ad hoc reporting solutions
- Strong client-facing communication, presentation, facilitation, and stakeholder management skills
- Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment
- Strong attention to detail with focus on data quality, validation, documentation, and audit readiness
- This position is not eligible for any type of sponsorship
- Preferred: experience supporting digital marketing, paid media, audience analytics, campaign measurement, attribution, customer intelligence, or marketing operations
- Preferred: experience with SQL / PL-SQL, BigQuery, Google Cloud Platform (GCP), Adobe platforms, Databricks, business intelligence tools, ETL tools, campaign management tools, UNIX/Linux, shell scripting, and Perl
- Understanding of relational database concepts and data architecture
- Experience supporting production operations, SLAs, change management, application administration, and issue resolution
- Knowledge of information technology practices and marketing technology ecosystems
Benefits
Comp & perks- Equal opportunity employer, including disability and protected veteran status
- Remote/homebased work arrangement
- Full-time employment