Decision Support Analyst – CRM Campaign Management Lead

Acxiom

. Consult with marketing stakeholders and partners on campaign strategy, audiences, data requirements, channels, timing, content, delivery, analytics, and measurement .

Posted 10/13/2026full-timeConway • Michigan • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign management, journey orchestration, and marketing technology, with a strong focus on data-driven decision-making and stakeholder collaboration. Proficient in utilizing Adobe Campaign v8, Adobe Experience Platform, and SQL for effective campaign execution and optimization.

Highest-signal resume keywords

Campaign ManagementJourney OrchestrationAdobe Campaign v8SQL Query DevelopmentData Privacy and Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Journey OrchestrationData MappingAudience SegmentationCampaign SpecificationsEmail MarketingSMS MarketingDigital MarketingDatabase MarketingMarketing AnalyticsProject Management

Soft Skills

CommunicationProblem-SolvingDecision-MakingOrganizationRelationship Management

Tools & Technologies

Adobe Experience PlatformAdobe Journey OptimizerDatabricksMicrosoft OfficeGoogle Workspace

Industry Keywords

MarTechOmnichannel MarketingCustomer Data PlatformsIdentity ResolutionAttribution

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Consult with marketing stakeholders and partners on campaign strategy, audiences, data requirements, channels, timing, content, delivery, analytics, and measurement
Own or coordinate automated and ad hoc 1:1 marketing programs across email, SMS, push, social, web, and other relevant channels
Transform traditional campaign plans into personalized, journey-based experiences through journey orchestration, user-flow design, audience logic, personalization, and campaign requirements
Configure and support campaign execution across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, and other MarTech tools
Gather and document business, technical, data, and campaign requirements; translate them into program logic, data mapping, campaign specifications, and solution enhancements
Partner with Activation, Marketing Operations, GMIT, agencies, vendors, and fulfillment teams on program architecture, system integrations, deployment planning, end-to-end testing, and optimization
Apply data-quality, privacy, governance, and campaign-validation practices to ensure accurate, compliant, and high-quality customer communications
Troubleshoot complex database, campaign, workflow, and delivery issues; recommend practical solutions and implement approved changes
Coordinate brand and corporate Marketing Operations updates, including intake, prioritization, dependencies, timelines, and cross-channel initiatives
Manage multiple programs, lines of business, and stakeholder deadlines while communicating status, risks, decisions, and required changes
Promote adoption of MarTech tools, journey-based marketing practices, and innovations that improve campaign delivery and customer experience

Requirements

What you’ll need

Bachelor’s degree, preferably in marketing, business, information systems, or a related field
5 or more years of experience in marketing technology, marketing operations, campaign management, CRM, database marketing, marketing analytics, account management, or project management
Experience planning and executing 1:1 and omnichannel digital marketing programs across email, SMS, push, social, web, or similar channels
Experience gathering, translating, and documenting business, technical, data, and campaign requirements
Experience with journey orchestration, user-flow design, audience segmentation, data mapping, campaign specifications, and end-to-end testing
Hands-on experience using customer-level event and attribute data for segmentation, targeting, personalization, and measurement
Strong understanding of database marketing, direct and multichannel marketing, lead fulfillment, digital strategy, data segmentation, and data models
Working knowledge of SQL query development or Databricks is required, including the ability to retrieve, validate, segment, and analyze customer data in support of campaign activation
Experience with query-building tools and Adobe or other audience-building platforms is preferred
Strong communication, problem-solving, decision-making, organization, prioritization, relationship-management, and multitasking skills
Ability to work effectively with business stakeholders, technical teams, agencies, vendors, and other partners in a matrixed environment
Proficiency with Microsoft Office or Google Workspace and project, workflow, or work-management tools
Ability to learn quickly in an evolving technology ecosystem
Hands-on experience with Adobe Campaign v8, Adobe Experience Platform, and Adobe Journey Optimizer is a competitive advantage
Experience building, debugging, and optimizing workflows or journeys in AEP and/or AJO is a competitive advantage
Understanding of modern MarTech architecture, including customer data platforms, identity resolution, personalization, attribution, email service providers, and SMS providers is a competitive advantage
Experience or ability to conduct SQL queries and/or work in Databricks is a plus
Experience with data privacy and governance, automotive or customer-lifecycle marketing, and coordination of agency, vendor, IT, Privacy, fulfillment, and execution partners is a competitive advantage

Benefits

Comp & perks

Hybrid work arrangement with expectation to report to Warren Building 7000 / Cadillac Tower at least three days per week
Equal opportunity employment protections, including disability and protected veteran status