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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies within the Salesforce ecosystem, focusing on revenue growth, partnership management, and client engagement. Proven ability to build strategic relationships and drive measurable outcomes in enterprise data and marTech environments.
Highest-signal resume keywords
GTM Strategy DevelopmentSalesforce Co-Selling ExperienceIdentity Resolution ExpertisePartner Relationship ManagementRevenue Growth Structures
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GTM Playbook DevelopmentPipeline ManagementData Backbone DevelopmentCustomer Data Platform (CDP) ConceptsRevenue Tracking and Reporting
Soft Skills
Executive PresenceRelationship BuildingStrategic ThinkingTraining and EnablementThought Leadership
Tools & Technologies
SalesforceAdobeSnowflakeAWSGoogle Cloud
Industry Keywords
PartnershipsAlliancesBusiness DevelopmentMarTechCloud InfrastructureFinancial ServicesRegulated Verticals
Tech Stack
Tools & technologiesAWSCloudSnowflake
About the role
Key responsibilities & impact- Own GTM strategy and execution across Acxiom's Salesforce ecosystem partnership
- Define and deploy new revenue growth structures for Acxiom products and downstream services
- Build and execute structured GTM plans with 90-day stretch objectives and success metrics
- Lead Salesforce enablement and train Salesforce sellers and solution engineers on Acxiom capabilities
- Develop competitive positioning for Acxiom's identity and data backbone
- Build joint pipeline with Salesforce partner sales and alliance teams
- Track and report on co-sell revenue, pipeline health, and partner-sourced bookings
- Represent Acxiom at Salesforce QBRs, planning cycles, and executive relationship-building
- Identify whitespace for new Salesforce partnerships and adjacent platform capabilities
- Design governance frameworks, milestone structures, and accountability models
- Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders
- Identify Salesforce client needs and shape differentiated solutions using Acxiom and partner technologies
- Support pursuit strategies, opportunity qualification, and deal progression with senior client and Salesforce stakeholders
- Promote joint value propositions through thought leadership, partner planning, and industry initiatives
Requirements
What you’ll need- 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company
- Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)
- Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue
- Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts
- Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product
- Experience in financial services or another regulated vertical is a plus
- Experience in selling into and with Salesforce is a requirement
Benefits
Comp & perks- Equal opportunity employer, including disability and protected veteran status
- Acxiom does not discriminate in recruiting, hiring, training, promotion or other employment based on protected characteristics
- Remote/homebased work arrangement
