Senior Performance Marketing Manager – All Genders

Adbaker GmbH

. Manage Paid Social accounts for a range of brands .

Posted 10/10/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Paid Social accounts with a focus on data-driven strategies to optimize performance and profitability. Proficient in analyzing campaign data and developing actionable insights to enhance client outcomes in eCommerce.

Highest-signal resume keywords

Performance Marketing ExperienceMeta and TikTok Campaign ManagementData-Driven Strategy DevelopmentKPI Analysis and ReportingClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social ManagementCampaign OptimizationConversion Rate AnalysisBudget ManagementAttribution ModelingData AnalysisCreative Performance EvaluationFunnel AnalysisHypothesis DevelopmentSales Campaign Strategy

Soft Skills

Clear CommunicationAnalytical ThinkingClient Advisory SkillsProfessional PresenceCollaboration with Creative Teams

Tools & Technologies

DatAdsAnalytics ToolsMeta Advertising PlatformTikTok Advertising Platform

Industry Keywords

ECommerceReturn on Ad Spend (ROAS)Customer Acquisition Cost (CAC)Marketing FunnelPerformance Marketing

About the role

Key responsibilities & impact

Manage Paid Social accounts for a range of brands
Oversee six- to seven-figure advertising budgets, with a focus on profitable growth
Develop data-driven strategies to scale revenue, ROAS, and other KPIs across the entire funnel
Plan, manage, and optimize campaigns on Meta and TikTok
Develop setups that deliver short-term performance and long-term scalability
Conduct in-depth analyses of campaign, funnel, and shop data, including conversion rates, CAC, and MER
Derive actionable measures to optimize creatives, targeting, and budget allocation
Create and analyze reports using tools such as DatAds
Work closely with clients and advise them on performance, tracking, and eCommerce topics
Present strategies and data-driven recommendations in meetings
Develop hypothesis-driven briefs in collaboration with the Creative Team
Ensure that creatives contribute to performance goals and funnel stages
Systematically test new approaches, scale successful initiatives, and continuously evolve existing strategies

Requirements

What you’ll need

Proven experience in Performance Marketing with Meta and TikTok
Experience managing six- to seven-figure Paid Social budgets
Experience with conversion-driven campaigns and profitable growth
Experience planning, managing, and scaling campaigns on Facebook, Instagram, and ideally TikTok
Experience with conversion and sales campaigns
Strongly data-driven approach to work
Knowledge of tracking, attribution, KPI analysis, and reporting
Familiarity with commonly used analytics tools and attribution models
Understanding of the impact of creatives in a performance marketing context
Ability to develop data-driven hypotheses and engage target audiences throughout the customer journey
Confident and professional client-facing presence
Ability to explain complex relationships clearly and understandably
Clear, numbers-based communication and reasoning
Strong technical understanding and analytical thinking
Excellent understanding of business impact in eCommerce

Benefits

Comp & perks

Permanent employment contract
30 days of paid vacation
KVB JobTicket
Urban Sports Club membership
Bicycles
Fitness studio
Hot lunch
Healthy snack bar
Free drinks and ADBAKER coffee
Gaming area
State-of-the-art technical equipment with the latest Apple products
Fully equipped in-house studio (Creative Loft) with cameras, accessories, sound equipment, and lighting for shoots and productions
Monthly team events
Dynamic team with a strong hands-on mentality and an emphasis on initiative and ownership
450 m² loft office with a relaxed working atmosphere