Lifecycle Marketing Associate

Adcash

. Create, own, and deliver a performance-driven email communication plan .

Posted 10/8/2026full-timeTallinn • EstoniaJuniorMid-Level💰 €2,450 - €2,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing and Email Marketing, with a strong focus on developing and implementing performance-driven communication strategies. Proficient in analyzing campaign performance and optimizing customer engagement through effective use of marketing automation tools.

Highest-signal resume keywords

Lifecycle MarketingEmail MarketingMarketing AutomationCRM PlatformsCopywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email CampaignsNewslettersAutomated JourneysSegmentationCustomer EngagementPerformance AnalysisOnboarding StrategiesRetention StrategiesRe-engagement StrategiesMarketing Voucher Management

Soft Skills

Attention to DetailOrganizationCommunicationCollaborationProactive Mindset

Tools & Technologies

HubSpotEmail Automation ToolsCRM SoftwareAnalytics Platforms

Industry Keywords

Customer Lifecycle PrinciplesOnboardingActivationRetentionEngagement Strategies

About the role

Key responsibilities & impact

Create, own, and deliver a performance-driven email communication plan
Implement a newsletter calendar aligned with business goals
Develop and implement lifecycle marketing strategies to improve onboarding and client lifetime
Maintain automated email and chatbot communications
Ensure communications are on-brand, consistent, and optimized for user personas across channels
Coordinate go-to-market communication and product marketing activities with product and business teams
Analyze email and lifecycle marketing performance and suggest improvements
Manage and analyze marketing voucher initiatives for customer onboarding
Support employer branding activities
Support marketing mix activities to drive website traffic and convert visitors into customers
Contribute to projects supporting business growth
Collaborate with marketing and internal teams to ensure communication consistency

Requirements

What you’ll need

1+ years of experience in Lifecycle Marketing, CRM, Email Marketing, Marketing Automation, Customer Engagement, or a similar field
Hands-on experience with email campaigns, newsletters, automated journeys, segmentation, and basic marketing automation
Familiarity with CRM and marketing automation platforms; HubSpot is a plus
Understanding of customer lifecycle principles, including onboarding, activation, retention, and re-engagement
Strong copywriting skills and ability to create clear, engaging, customer-focused communications
Basic analytical skills and ability to monitor campaign performance, understand key metrics, and identify opportunities for improvement
Strong organization, attention to detail, ownership, and ability to manage tasks independently
Good communication and collaboration skills, with a proactive, curious, and growth-oriented mindset
Please send us your CV in English

Benefits

Comp & perks

Access to the latest technologies and equipment
Pet-friendly working environment in the city center
Flexible work conditions with an option for a hybrid schedule
Training budget for self-development
Additional vacation days through a seniority program
Compensation for health, sports, and well-being
Shuttle program to work from other offices
Team events