Campaign Manager, Social Media – Influencer Marketing

addfame GmbH

. Develop tailored campaign strategies based on clients’ objectives and target audiences .

Posted 10/23/2026full-timeMunich • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing tailored influencer marketing campaigns, with a strong focus on data analysis, KPI management, and effective communication. Proficient in collaborating with influencers and content creators while managing project timelines and budgets.

Highest-signal resume keywords

Influencer MarketingCampaign Strategy DevelopmentKPI AnalysisSocial Media ProficiencyProject Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisContent PlanningBudget ControlContract NegotiationTimeline ManagementAudience-Specific Content CreationInfluencer Campaign ImplementationOptimization MeasuresProfessional Experience in Influencer Marketing

Soft Skills

Excellent Communication SkillsAnalytical MindsetPersuasive Written ExpressionCollaborationRelationship Management

Tools & Technologies

MS OfficePowerPointExcelInfluencer Marketing ToolsStoryclash

Industry Keywords

MarketingBusiness AdministrationMedia StudiesCommunicationsSocial Media TrendsContent CreatorsAgenciesPaid MediaInstagramTikTok

About the role

Key responsibilities & impact

Develop tailored campaign strategies based on clients’ objectives and target audiences
Create creative, on-brand campaigns, including content planning, timeline management, and budget control
Select suitable influencers, including briefing, contract negotiations, and long-term relationship management
Manage and coordinate all campaign processes, from planning through successful execution
Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
Monitor current social media and influencer trends and integrate innovative platforms and formats
Work closely with internal teams and use resources efficiently to ensure smooth project execution

Requirements

What you’ll need

Completed degree in marketing, business administration, media studies, or communications
2–3 years of professional experience in influencer marketing
Strong knowledge of planning, implementing, and managing influencer campaigns, including briefings, contract negotiations, timelines, and coordination
Confident handling of relevant KPIs
Analytical mindset and ability to evaluate and optimize campaigns based on data
Experience collaborating with content creators, influencers, and agencies, as well as managing clients and projects
Strong affinity for social media and in-depth knowledge of platforms such as Instagram, TikTok, and YouTube
Excellent communication skills, a strong understanding of audience-specific content, and persuasive written and verbal expression
Excellent written and spoken German and English
Proficiency in MS Office, particularly PowerPoint and Excel
Knowledge of influencer marketing tools such as Storyclash and experience in paid media are a plus

Benefits

Comp & perks

A modern, dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
New challenges every day and the opportunity to work independently in an experienced and successful team with flat hierarchies and short decision-making processes
Creative working environment at Marketingmühle
Wellpass corporate fitness membership
Complimentary selection of beverages
Candy bar
Unique office at Marketingmühle
Attractive employee discounts
Team events
Professional development opportunities
Permanent employment contract