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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Analytics, utilizing data-driven insights to inform strategic decisions and enhance consumer experiences. Proficient in managing analytics projects, stakeholder engagement, and implementing best practices in eCommerce environments.
Highest-signal resume keywords
Digital AnalyticsSQLPower BIECommerce ExperienceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisKPI MonitoringMarket ResearchData MiningFact-Based Insights
Soft Skills
Project ManagementCommunicationCollaborationInfluencing
Tools & Technologies
TableauAlteryxAdobe AnalyticsGoogle AnalyticsSmartsheet
Industry Keywords
ECommerceBusiness PerformanceConsumer BehaviorDigital Market StrategyData Governance
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Deliver cutting-edge analytics services to stakeholders to enable fact-based decisions
- Manage generation of insights from multiple data sources to help adidas understand consumer behavior and business performance and drive sales
- Inform adidas digital market strategy and provide factual foundations for future consumer experiences and demand/site development
- Contribute to development of the analytics practice, including service portfolio evolution and alignment with global frameworks
- Manage demand for insights and analytics within the eCom market
- Collect, track, mine, and analyze data and generate fact-based insights using multiple data sources
- Support stakeholders in defining goals, selecting KPIs, monitoring performance, and deriving trends and opportunities
- Provide actionable recommendations and calls for action based on insights
- Translate insights into engaging, actionable, easy-to-digest presentations
- Maintain a trusted stakeholder network that facilitates actionability of insights
- Implement data-driven decision processes aligned with a fact-based decision culture
- Co-initiate and help implement new or refined reporting structures aligned with Global Digital Analytics Frameworks and Data Governance
- Influence best-practice guidance for other markets and adidas stakeholders
- Build internal and external networks and inform the adidas Digital Analytics community about trends and technological advances
Requirements
What you’ll need- Bachelor’s degree or foreign equivalent in Business, or a related field of study
- Two (2) years of experience in Digital Analytics
- One (1) year of experience with management skills, including the ability to lead projects or work on several projects simultaneously
- Experience in an eCommerce environment
- Experience with BI, financial, and merchandising processes, tools, and KPIs
- Experience with analytics tools and disciplines, including web, eCommerce, or mobile analytics
- Experience with SQL
- Experience with visualization tools and techniques, including Power BI, Tableau, or Alteryx
- Knowledge of MS Office, Adobe Analytics/Google Analytics, and app analytics platforms
- Experience with Smartsheet
- Experience with market/consumer research tools, including Market360 or MRI Simmons
- Ability to travel domestically and internationally 10–20% of the time for meetings
Benefits
Comp & perks- May permit telecommuting from home office within commuting distance to Portland, OR
- Travel required domestically and internationally 10–20% of the time for meetings
