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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in E-Commerce strategies, including SEO, SEM, and digital marketing initiatives, while effectively collaborating with cross-functional teams to drive sales growth and optimize consumer journeys. Proficient in data analysis and reporting, with a strong focus on digital performance metrics and stakeholder communication.
Highest-signal resume keywords
E-Commerce ExperienceDigital Marketing ExpertiseSEO/SEM KnowledgeData Analysis ProficiencyFluent English and Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOSEMData AnalysisE-Commerce Site ManagementQuantitative AnalysisKPI TrackingProduct Content OptimizationSearch OptimizationAssortment Planning
Soft Skills
Strong Organization SkillsTime ManagementEffective CommunicationStakeholder EngagementResults-Oriented Mentality
Tools & Technologies
MS ExcelWeb-Analytics Tools
Industry Keywords
Digital Partner DevelopmentConsumer Journey AnalysisSportswear Industry ExperienceOnline Search MechanismsCross-Functional Collaboration
About the role
Key responsibilities & impact- Execute search- and conversion-related digital partner development initiatives with partner account teams and other digital account functions
- Drive consumers to find and purchase the right adidas products on partner websites
- Contribute to digital growth initiatives including organic and paid onsite search optimization, paid product placement, navigational landing-page findability, product content and description-page optimization, and assortment planning
- Provide feedback and ideas on digital initiatives and assess industry and consumer trends with Cluster and Global DPC teams
- Contribute to Digital Joint Business Plans, including digital KPI targets and initiatives, with the Account Lead
- Track adidas organic search performance at account and product level
- Monitor adidas assortment availability, pricing, out-of-stock rates, and related website conditions
- Monitor and report adidas visibility, conversion, sales, and brand-share metrics
- Quantify uplift and commercial impact from enhancements and support online sales forecasting and growth ambitions
- Provide cross-topic E-Commerce expertise in internal and external stakeholder settings, including sell-ins, key-account meetings, General Manager/Sales Director meetings, and Sales & Marketing meetings
- Collaborate with Market Digital Partner Commerce, Market Sales Leadership, Brand, Sales Finance, Cluster, Global DPC, and partner account teams
Requirements
What you’ll need- University degree in Business, Marketing, or equivalent
- 4+ years of professional experience, ideally in Digital Marketing/Media/Communications
- E-Commerce experience, ideally site management and consumer journey analysis, SEO, or SEM
- Knowledge of the local E-Commerce landscape
- Quantitative mindset
- Proficiency in MS Excel
- Ideally, first experience with web-analytics tools and data manipulation and analysis
- Strong organization and time management skills
- Comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
- Ability to convince and motivate people at different seniority levels and communicate change
- Experience working in cross-functional environments with diverse stakeholders
- Results-oriented mentality
- Understanding of key digital success metrics across the consumer journey, including conversion and click-through rate
- Ideally relevant experience with online search, such as SEA, SEO, and on-site search
- Basic understanding of E-Commerce search mechanisms
- Ideally experience with online product ranging and allocation, as well as consumer segmentation
- Fluent English and Spanish, verbally and in writing
- Sportswear industry experience is a plus
Benefits
Comp & perks- Diversity, equity, and inclusion (DEI) culture and talent processes
- Inclusive workplace culture focused on belonging
- Employee development through the athlete’s mindset and company behaviors
- Full-time employment